{"id":73,"date":"2018-04-23T15:25:56","date_gmt":"2018-04-23T15:25:56","guid":{"rendered":"http:\/\/blogs.harvard.edu\/nudge\/?page_id=73"},"modified":"2018-10-01T01:59:35","modified_gmt":"2018-10-01T01:59:35","slug":"how-to-nudge","status":"publish","type":"page","link":"https:\/\/archive.blogs.harvard.edu\/nudge\/how-to-nudge\/","title":{"rendered":"How to Nudge"},"content":{"rendered":"

If you are preparing to experiment with nudges, here are a few steps that will be essential to your success.<\/span><\/p>\n

    \n
  1. Identify when to use a nudge<\/strong><\/span><\/li>\n
  2. Put your nudge to the test<\/strong><\/span><\/li>\n
  3. Analyze & refine your nudge<\/strong><\/span><\/li>\n<\/ol>\n

    Lets get started!<\/span><\/p>\n

     <\/p>\n

    1) When to use a nudge?<\/h2>\n

    Offering a Set of Choices:<\/span>
    \n<\/b>Every set of choices is framed in a context that has an impact on the chooser. This environment, known as the \u201cchoice architecture,\u201d may implicitly lead your constituents toward one choice over another. Introducing a nudge will modify the choice architecture, replacing pre-existing nudges. >> See examples<\/a><\/span><\/span><\/span><\/p>\n

    Improving Participation:<\/span>
    \nWhen asking people to participate in an event or program, you are providing them with a choice; to <\/span>engage<\/span> or <\/span>not engage<\/span>.\u00a0>>     See examples<\/a><\/span><\/b><\/b><\/span><\/p>\n

    Improving Commitment:<\/b><\/span>
    \n<\/b>Commitment is similar to Participation, with the difference that individuals are currently engaging in a behavior. The choice is to <\/span>continue engaging<\/span> or <\/span>stop engaging<\/span>.\u00a0>> More examples coming soon<\/span><\/span><\/span><\/span><\/p>\n

    Conserving Resources:<\/b><\/span>
    \n<\/b>Many of our daily choices are automatic, learned behaviors that save us time and effort. This is especially true of what we choose to consume, and how often we consume it. Automatic decision making can lead to an under appreciation of long-term costs, and the value of conserving resources.\u00a0>> More examples coming soon<\/span><\/span><\/span><\/p>\n

    Improving Policy Compliance:<\/span>
    \nYour constituents need to be made aware of the policies that pertain to them. However, certain behaviors can be difficult to change even when we know they are against the rules. When awareness fails to improve compliance, deterrents like financial penalties or other steep consequences are not the only recourse. >> More examples coming soon<\/span><\/span><\/b><\/span><\/p>\n

     <\/p>\n

    2) Design a test for your nudge<\/h2>\n

    Nudge testing guide coming soon!<\/span><\/p>\n

     <\/p>\n

    3) Analyze and refine your nudge<\/h2>\n

    Data analysis guide coming soon!<\/span><\/p>\n

     <\/p>\n

    Up Next:<\/h2>\n

    >> Examples of Nudges<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

    If you are preparing to experiment with nudges, here are a few steps that will be essential to your success. Identify when to use a nudge Put your nudge to the test Analyze & refine your nudge Lets get started! …<\/p>\n

    How to Nudge<\/span> Read More »<\/a><\/p>\n","protected":false},"author":9567,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/users\/9567"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":28,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/pages\/73\/revisions\/228"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}