Quiz Answers!<\/p>\n
1. In first 3 quarters of 2007, how much money was spent to buy advertising in all the following media combined: TV, radio, newspapers, magazines, the Internet, billboards and those annoying inserts in the Sunday paper?
\nAnswer: C) $108 billion – ok, maybe it\u2019s just me, but it still seems like a lot of money. And remember, that doesn\u2019t include 4th quarter, which is normally more than quarters 1-3. For comparison, total 2006 spending was just shy of $150 billion. <\/p>\n
1a) Extra credit international question: In 2006, the U.S. ad market was what % of the global ad market? (answer below)<\/p>\n
2. For the same period (Jan-Sept 2007) match the media to the appropriate % of the total:
\n1) Magazines B) 20%
\n2) Internet D) 8%
\n3) Radio E) 7%
\n4) Newspapers C) 18%
\n5) TV A) 43% (The other numbers are tricky, but if you didn’t guess TV was the biggest, you might want to consider some media lit’racy classes)
\n6) Outdoor (billboards) + Inserts F) 4%<\/p>\n
3. Online advertising in the first three quarters of 2007 was up over the same period by what percentage?
\nB) 17% (and everyone says the rate of growth in 2008 will be even higher, keep reading)<\/p>\n
3a) Extra credit \u2013 what do forecasters predict for online advertising total for 2008?<\/p>\n
4. Now that you have all the data, match the numbers to the media
\n1) Newspapers C) $19.2 billion (down 5.00% over \u201806)
\n2) Radio A) $7.9 billion (down 1.8%)
\n3) Internet B) $8.3 billion (up 17.2% and beating radio in dollar value for the first time)
\n4) Magazines D) $21.8 billion (this \u201cdying\u201d medium was UP 4.20% over last year, thank you very much)<\/p>\n
Source: TNS Media Intelligence Extra credit answers: Quiz Answers! 1. In first 3 quarters of 2007, how much money was spent to buy advertising in all the following media combined: TV, radio, newspapers, magazines, the Internet, billboards and those annoying inserts in the Sunday paper? Answer: C) $108 billion – ok, maybe it\u2019s just me, but it still seems like a lot […]<\/p>\n","protected":false},"author":1659,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1751,2266,2267],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-advertising","category-money-changes-everything","category-quizzes"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/users\/1659"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nI found it here<\/a> <\/p>\n
\n1a) In 2006 the US represented 37% of the global ad market
\nSource: GroupM, This Year, Next Year, Dec. 2007
\nI found it here<\/a>
\n3a) one prediction is \u201cnearly $28 billion, a 29% increase over 2007\u201d
\nSource: Emarketer
\nI found it here<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"