{"id":28,"date":"2008-03-06T17:18:48","date_gmt":"2008-03-06T22:18:48","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/mediarepublic\/2008\/03\/06\/you-are-the-message\/"},"modified":"2008-03-06T17:18:48","modified_gmt":"2008-03-06T22:18:48","slug":"you-are-the-message","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/2008\/03\/06\/you-are-the-message\/","title":{"rendered":"YOU are the Message"},"content":{"rendered":"<p>&#8220;Content may be king, but the customer is God,&#8221; said Richard Sarnoff of Bertelsmann, at We Media Miami. <\/p>\n<p>The comment brought to mind the mantra of my fellow fellow the wise <a href=\"http:\/\/blogs.law.harvard.edu\/doc\/2008\/03\/05\/proof-the-advertising-bubble-is-at-full-stretch\/\">Doc Searls<\/a>: As readers\/viewers\/listeners, we&#8217;re not <em>customers<\/em> for ad-supported media, we&#8217;re <em>their product<\/em>. They&#8217;re selling our &#8220;eyeballs,&#8221; &#8220;mindshare&#8221; and &#8220;loyalty&#8221; to their godlike customers, the advertisers. I&#8217;m with Doc that advertising is not going to go away completely, but a re-imagining is very needed. Maybe the next generation of weblings will not aspire to being publishers (everybody is a publisher, after all, how 5 seconds ago), but the true masters of their own media universe, the advertisers of their product-selves.<\/p>\n<p>Persephone  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Content may be king, but the customer is God,&#8221; said Richard Sarnoff of Bertelsmann, at We Media Miami. The comment brought to mind the mantra of my fellow fellow the wise Doc Searls: As readers\/viewers\/listeners, we&#8217;re not customers for ad-supported media, we&#8217;re their product. They&#8217;re selling our &#8220;eyeballs,&#8221; &#8220;mindshare&#8221; and &#8220;loyalty&#8221; to their godlike customers, [&hellip;]<\/p>\n","protected":false},"author":1659,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1751,2266],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-advertising","category-money-changes-everything"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/users\/1659"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/mediarepublic\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}