{"id":101,"date":"2003-10-06T18:12:25","date_gmt":"2003-10-06T22:12:25","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/lydondev\/2003\/10\/06\/big-media-in-the-blogosphere-part-2-"},"modified":"2012-05-04T00:06:23","modified_gmt":"2012-05-04T04:06:23","slug":"big-media-in-the-blogosphere-part-2-jeff-jarvis","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/lydondev\/2003\/10\/06\/big-media-in-the-blogosphere-part-2-jeff-jarvis\/","title":{"rendered":"Big Media in the Blogosphere, Part 2: Jeff Jarvis"},"content":{"rendered":"<p><a name='a364'><\/a><\/p>\n<p><P><FONT face=\"Times New Roman,Times,Serif\" size=\"4\">&nbsp;&nbsp;&nbsp;&nbsp; <A href=\"http:\/\/media.skybuilders.com\/lydon\/jarvis.mp3\">Jeff Jarvis<\/A> of Advance Publications, the Newhouse empire,&nbsp;was the other corporate media biggie at BloggerCon, making rather a striking contrast with the gentleman from The New York Times, <A href=\"http:\/\/blogs.law.harvard.edu\/lydon\/2003\/10\/06#a362\">Len Apcar<\/A>.&nbsp;&nbsp; <IMG hspace=\"10\" src=\"http:\/\/www.buzzmachine.com\/jjarvis.gif\" align=\"left\" vspace=\"5\">At <A href=\"http:\/\/www.buzzmachine.com\">BuzzMachine<\/A>, of course, Jeff Jarvis is himself a voluminous and often counterintiutive blogger.&nbsp; He&#8217;s a liberal who was radicalized by September 11 and cheered the War in Iraq.&nbsp; He&#8217;s had a newspaper career in San Francisco and Chicago.&nbsp; He wrote TV criticism for People magazine and TV Guide, and was the founding editor of Entertainment Weekly.&nbsp; In his online eminence within <A href=\"http:\/\/www.advance.net\/\">Advance.net<\/A> for the last nine years, he has become an unbuttoned zealot about the Internet (&#8220;the first medium that&#8217;s owned by its audience&#8221;) and about blogging (&#8220;the highest form thus far of audience content&#8221;).&nbsp; In <A href=\"http:\/\/media.skybuilders.com\/lydon\/jarvis.mp3\">conversation<\/A>&nbsp;Jarvis is a mantra man, at a&nbsp;machine-gun clip, about the erosion of the &#8220;mass&#8221; in media, the &#8220;nichification&#8221; of America.&nbsp; &#8220;At Advance Internet,&#8221; he said to me,&nbsp;&#8220;the most popular forums were the obscure things like high school wrestling.&nbsp; Why?&nbsp; Because they weren&#8217;t getting the attention and the ink in the paper.&nbsp; Here was a place where people could come and give themselves the attention they deserved.&#8221;&nbsp; He echoes Dave Winer&#8217;s&nbsp;view that voters may need blogs more than politicians do.&nbsp; Jeff Jarvis put it this way: &#8220;I&#8217;m not sure what&#8217;s more important&#8211;for the big institutions (whether that&#8217;s a newspaper or a presidential candidate) to blog&#8230; or to read blogs&#8230;&nbsp; The Internet gives a chance to make the audience shine, make the audience the star.&nbsp; The first job is to point to them.&#8221;&nbsp; The real opportunity for newspapers, he suggested, could be to enable, coach and sponsor bloggers.&nbsp; &#8220;It&#8217;s an entirely new relationship with your readers.&nbsp; The readers are your writers now, and that&#8217;s a great new thing.&#8221;&nbsp; Blogs will have a revolutionary effect on American media&#8211;which&nbsp;may be&nbsp;as nothing, he added, compared to the power that 20,000 Iranian bloggers are demonstrating to shake a whole society.&nbsp; Jeff Jarvis was of the hearty party at BloggerCon that&nbsp;frets that blogging, for all the hype, hasn&#8217;t been hyped enough.&nbsp; <A href=\"http:\/\/media.skybuilders.com\/lydon\/jarvis.mp3\">Listen here<\/A>.<\/FONT><\/P><br \/>\n<P>&nbsp;<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp; Jeff Jarvis of Advance Publications, the Newhouse empire,&nbsp;was the other corporate media biggie at BloggerCon, making rather a striking contrast with the gentleman from The New York Times, Len Apcar.&nbsp;&nbsp; At BuzzMachine, of course, Jeff Jarvis is himself a voluminous and often counterintiutive blogger.&nbsp; He&#8217;s a liberal who was radicalized by September 11 and [&hellip;]<\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-101","post","type-post","status-publish","format-standard","hentry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/posts\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/users\/1340"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/posts\/101\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/posts\/101\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/categories?post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lydondev\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}