{"id":1778,"date":"2020-01-09T16:16:15","date_gmt":"2020-01-10T00:16:15","guid":{"rendered":"https:\/\/loopinput.com\/?p=1778"},"modified":"2020-01-14T23:33:30","modified_gmt":"2020-01-14T23:33:30","slug":"the-myth-of-unique-startup-ideas","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/loopinput\/2020\/01\/09\/the-myth-of-unique-startup-ideas\/","title":{"rendered":"The Myth Of Unique Startup Ideas"},"content":{"rendered":"

The Myth Of Unique Startup Ideas<\/h1>\n

Blog with Images<\/a><\/p>\n

Introduction<\/h2>\n

One of the first questions that you get when you tell anyone your startup ideas is \u201chas anyone already done it.\u201d<\/p>\n

Usually the implication is, if someone has already done it, that you aren\u2019t a \u201cfirst mover,\u201d your idea isn\u2019t unique, and you are most likely doomed to fail. This discourages a lot of people. It shouldn\u2019t.<\/p>\n

In fact, the opposite is often true. If no one has tested out an idea, you are shooting in the dark. You need to build market awareness, test market demand, prove there is a viable business model, A\/B test, determine popular content, figure out what websites to advertise on, test ad copy, figure out which backlinks are achievable, and learn from your own mistakes instead of others… all from scratch.<\/p>\n

It\u2019s also interesting that people tend to subject only startups to this way of thinking. No one usually tells someone opening a pizza shop that it\u2019s a bad idea because there\u2019s millions of pizza shops all over the country. No one tells a patent lawyer that he should probably close up shop because he didn\u2019t invent the field of patent law.<\/p>\n

Some Reasons Competition Is A Good Thing<\/h2>\n