{"id":659,"date":"2004-10-09T13:03:42","date_gmt":"2004-10-09T17:03:42","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/longestnow\/2004\/10\/09\/e-gads\/"},"modified":"2004-10-09T13:03:42","modified_gmt":"2004-10-09T17:03:42","slug":"e-gads","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/longestnow\/2004\/10\/09\/e-gads\/","title":{"rendered":"e-G.ads"},"content":{"rendered":"<p><a name='a547'><\/a><\/p>\n<p><b>Google ads<\/b> are a horror and a menace.  Why can&#8217;t they allow people to choose only &#8220;educational&#8221; or &#8220;environmental&#8221; or &#8220;oil-related&#8221; ads?  What if you <i>don&#8217;t want<\/i> your competitor&#8217;s ads showing up on your site?  You should be able to display links that are useful to both readers and site-owners, while showing discretion and attentiveness to the purpose of a given page.  <b>Lazy ad-matching<\/b> is alright for the 90% of people who don&#8217;t care, but the 10% have a lot of devoted fans&#8230; for a reason.  Enough time has passed since this idea broke out of its gates; it should be suitable for polite company by now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ads are a horror and a menace. Why can&#8217;t they allow people to choose only &#8220;educational&#8221; or &#8220;environmental&#8221; or &#8220;oil-related&#8221; ads? What if you don&#8217;t want your competitor&#8217;s ads showing up on your site? You should be able to display links that are useful to both readers and site-owners, while showing discretion and attentiveness [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-a-la-mod"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/longestnow\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}