{"id":933,"date":"2018-10-27T20:50:11","date_gmt":"2018-10-27T20:50:11","guid":{"rendered":"http:\/\/blogs.harvard.edu\/lamont\/?p=933"},"modified":"2019-05-28T17:18:14","modified_gmt":"2019-05-28T17:18:14","slug":"all-about-amazon-transparency","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/lamont\/2018\/10\/27\/all-about-amazon-transparency\/","title":{"rendered":"All about Amazon Transparency"},"content":{"rendered":"<p>Amazon has rolled out a new program for brand owners, manufacturers, and Amazon Sellers called Amazon Transparency. I&#8217;ve explained <a href=\"http:\/\/leanmedia.org\/amazon-transparency-what-is-it-and-how-can-amazon-sellers-and-brands-use-it-to-fight-counterfeits\/\">what Amazon Transparency is and the requirements for getting started<\/a> over on the Lean Media blog.<\/p>\n<p>In a nutshell, Amazon Transparency is the answer to a very vexing problem: How to crack down on counterfeiters who are using the Amazon Seller program <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/04\/amazon-may-have-a-counterfeit-problem\/558482\/\">to flood Amazon with counterfeit goods<\/a>.<\/p>\n<p>My <a href=\"http:\/\/leanmedia.org\/amazon-transparency-what-is-it-and-how-can-amazon-sellers-and-brands-use-it-to-fight-counterfeits\/\">Amazon Transparency blog post<\/a> touches upon some of the legal aspects involved (First-Sale Doctrine and U.S. trademarks) but also gets into some of the practical requirements for <a href=\"https:\/\/brandservices.amazon.com\/transparency\">Amazon Transparency<\/a>, including production, packaging, UPC\/GTIN registration, and more.<a href=\"https:\/\/brandservices.amazon.com\/transparency\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-934\" src=\"http:\/\/blogs.harvard.edu\/lamont\/files\/2018\/10\/Screen-Shot-2018-10-27-at-4.48.53-PM.png\" alt=\"Amazon Transparency\" width=\"855\" height=\"386\" srcset=\"https:\/\/archive.blogs.harvard.edu\/lamont\/files\/2018\/10\/Screen-Shot-2018-10-27-at-4.48.53-PM.png 855w, https:\/\/archive.blogs.harvard.edu\/lamont\/files\/2018\/10\/Screen-Shot-2018-10-27-at-4.48.53-PM-300x135.png 300w, https:\/\/archive.blogs.harvard.edu\/lamont\/files\/2018\/10\/Screen-Shot-2018-10-27-at-4.48.53-PM-768x347.png 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/a><\/p>\n<p>You may also be interested in my <a href=\"http:\/\/deepdive.leanmedia.org\/\">Amazon Deep Dive for Publishers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has rolled out a new program for brand owners, manufacturers, and Amazon Sellers called Amazon Transparency. I&#8217;ve explained what Amazon Transparency is and the requirements for getting started over on the Lean Media blog. In a nutshell, Amazon Transparency is the answer to a very vexing problem: How to crack down on counterfeiters who [&hellip;]<\/p>\n","protected":false},"author":3864,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99,142],"tags":[6457,99,88],"class_list":["post-933","post","type-post","status-publish","format-standard","hentry","category-business","category-technology","tag-amazon","tag-business","tag-legal"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/users\/3864"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":4,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"predecessor-version":[{"id":1006,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/933\/revisions\/1006"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}