{"id":358,"date":"2013-04-01T03:37:48","date_gmt":"2013-04-01T03:37:48","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/lamont\/?p=358"},"modified":"2016-03-07T15:30:33","modified_gmt":"2016-03-07T15:30:33","slug":"bowkers-deceptive-isbn","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/lamont\/2013\/04\/01\/bowkers-deceptive-isbn\/","title":{"rendered":"Bowker&#8217;s deceptive ISBN practices"},"content":{"rendered":"<p><a href=\"http:\/\/in30minutes.com\/bowkers-isbn-markup-new-authors\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-359\" title=\"bowker isbn\" src=\"http:\/\/blogs.law.harvard.edu\/lamont\/files\/2013\/04\/bowker_isbn-300x149.jpg\" alt=\"About Bowker's deceptive ISBN practices target new authors\" width=\"300\" height=\"149\" srcset=\"https:\/\/archive.blogs.harvard.edu\/lamont\/files\/2013\/04\/bowker_isbn-300x149.jpg 300w, https:\/\/archive.blogs.harvard.edu\/lamont\/files\/2013\/04\/bowker_isbn.jpg 846w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Earlier this month on the In 30 Minutes corporate blog, I wrote a post <a href=\"http:\/\/in30minutes.com\/bowkers-isbn-markup-new-authors\/\">about Bowker&#8217;s deceptive ISBN business targeting new authors<\/a>. Bowker is a monopoly that controls the assignment of ISBNs in the United States. ISBNs are numbers used by the book industry to track the publication and distribution of printed books.<\/p>\n<p>You might think that Bowker&#8217;s ISBN business is suffering because of the rise of ebooks, and the decline of print. Not so! Bowker <a href=\"http:\/\/www.bowker.com\/en-US\/aboutus\/press_room\/2012\/pr_10242012.shtml\">states<\/a> that the number of ISBN registrations has actually exploded in recent years, and even recorded nearly 13,000 ebooks printed by &#8220;small presses&#8221; (e.g., independent authors and small publishers) in 2011.<\/p>\n<p>Hold on. Why do so many indie authors bother registering ISBNs with Bowker? Consider this: ISBNs are not necessary for ebooks &#8212; Amazon, iTunes, and other platforms that sell ebooks don&#8217;t require them. Further, Bowker rips off people buying small lots &#8212; as I described in the In 30 Minutes blog post, Bowker charges $125 for those buying a single ISBN! What do they get? A thirteen-digit number. They are so cheap to produce, that Canada gives away ISBNs to Canadian authors for free, and Bowker sells them for a dollar or less to publishers buying huge lots.<\/p>\n<h2>Why buy a Bowker ISBN if you are a new author?<\/h2>\n<p>The reason why thousands of small authors are buying ISBNs is because many don&#8217;t know any better &#8212; and Bowker aggressively markets to inexperienced authors&#8217; fears and concerns. The company <a href=\"http:\/\/www.bowker.com\/en-US\/products\/servident_myid.shtml\">tells new authors<\/a>:<\/p>\n<blockquote><p>Buy an ISBN for each format of your book (ISBNs may be used for either print or digital versions of your books)<\/p><\/blockquote>\n<p>At the same time, Laura Dawson, Bowker&#8217;s ISBN product manager, <a href=\"http:\/\/toc.oreilly.com\/2013\/03\/laura-dawson-isbn-standard.html\">tells the publishing industry<\/a> this:<\/p>\n<blockquote><p>If the author is selling direct from her own website, or solely through Amazon (which doesn\u2019t require ISBNs), then no ISBN is necessary.<\/p><\/blockquote>\n<p>Sound like a two-faced scam? I certainly think so. Read my complete take here: <a href=\"http:\/\/in30minutes.com\/bowkers-isbn-markup-new-authors\/\">Bowker&#8217;s 12,500% markup for new authors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month on the In 30 Minutes corporate blog, I wrote a post about Bowker&#8217;s deceptive ISBN business targeting new authors. Bowker is a monopoly that controls the assignment of ISBNs in the United States. ISBNs are numbers used by the book industry to track the publication and distribution of printed books. You might [&hellip;]<\/p>\n","protected":false},"author":3864,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[99,57022],"tags":[85134,85135],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-business","category-e-books","tag-bowker","tag-isbn"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/users\/3864"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":7,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/358\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}