{"id":249,"date":"2012-08-17T20:17:47","date_gmt":"2012-08-17T20:17:47","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/lamont\/?p=249"},"modified":"2016-03-07T01:17:49","modified_gmt":"2016-03-07T01:17:49","slug":"google-drive-ebook-hits-the-virtual-shelves","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/lamont\/2012\/08\/17\/google-drive-ebook-hits-the-virtual-shelves\/","title":{"rendered":"Ebook #2 hits the virtual shelves"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-256\" src=\"http:\/\/blogs.harvard.edu\/lamont\/files\/2012\/08\/Google_Drive_Docs_In_30_Minutes_150px.jpg\" alt=\"Google Drive manual\" width=\"150\" height=\"240\" \/>Earlier this week, my second ebook was published in the Kindle Store and as a paid PDF download (see inset cover). The book explains how to use Google Drive, a very powerful online software suite that includes word processing, spreadsheets, a presentation tool, and online storage. <a href=\"http:\/\/googledrive.in30minutes.com\">It&#8217;s kind of like Google Docs for Dummies<\/a> &#8230; but not quite!<\/p>\n<p>If you visit the product page, you&#8217;ll see that the price point is higher than my first book, a Dropbox guide. There are a few reasons for this:<\/p>\n<ul>\n<li><strong>The new title is about 1\/3 longer<\/strong>, and more comprehensive.<\/li>\n<li><strong>It reaches to a more business-focused audience<\/strong>, as the <a href=\"http:\/\/drive.google.com\" target=\"_blank\">Google Drive suite<\/a> contains two programs that are seldom used by home users: Spreadsheets (which has similar functionality to Microsoft Excel) and Presentations (which is a bare-bones PowerPoint clone with some neat online functionality thrown in). (Update: Google has since renamed these programs Sheets and Slides, respectively.)<\/li>\n<li>I want to test the<strong> response rate to higher-priced ebooks<\/strong>.<\/li>\n<li><del><strong>I want to see how high-value affiliate offers work<\/strong>. I&#8217;m currently allocating 56% of the $17.99 cover price to affiliates enrolled in my hosting company&#8217;s affiliate program. This translates to $10 per affiliate, compared to under $3 per affiliate for the<\/del> Dropbox manual affiliate program. (Update: I killed the affiliate program. Too much room for abuse as the incentives aren&#8217;t aligned with what I want to promote &#8230; quality!)<\/li>\n<\/ul>\n<h2>Experimental mode for ebooks<\/h2>\n<p>As you can see, I am in experimental mode when it comes to design, pricing, length, and other aspects. The prices and affiliate program percentages will likely change as I figure out what works, and what doesn&#8217;t.<\/p>\n<p>In the meantime, stay tuned for book #3! I have also started to consider other topics, ranging from Excel to LinkedIn and even other technical topics. I won&#8217;t be the only author, though &#8230; the best way to achieve scale is to find other talented authors who know these technologies and have existing audiences through blogs or other writing arrangements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, my second ebook was published in the Kindle Store and as a paid PDF download (see inset cover). The book explains how to use Google Drive, a very powerful online software suite that includes word processing, spreadsheets, a presentation tool, and online storage. It&#8217;s kind of like Google Docs for Dummies &#8230; [&hellip;]<\/p>\n","protected":false},"author":3864,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57022],"tags":[99,15035,85127,57025,13108,6208,85149],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-e-books","tag-business","tag-dropbox","tag-ebook","tag-google-drive","tag-startup","tag-ui","tag-ux"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/users\/3864"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":8,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/249\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}