{"id":130,"date":"2012-02-11T22:56:10","date_gmt":"2012-02-11T22:56:10","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/lamont\/?p=130"},"modified":"2016-03-06T21:47:46","modified_gmt":"2016-03-06T21:47:46","slug":"startup-design-and-mvp","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/lamont\/2012\/02\/11\/startup-design-and-mvp\/","title":{"rendered":"Startup design and MVP"},"content":{"rendered":"<p>Dave McClure, a well-known Silicon Valley investor who now runs <a href=\"http:\/\/500.co\/about\/\">500 Startups<\/a>, has a thing about design. <a href=\"http:\/\/www.businessweek.com\/innovate\/content\/jan2010\/id20100120_303529.htm\">He notes<\/a>:<\/p>\n<blockquote><p>Addictive User Experience (Design) and Scalable Distribution Methods (Marketing) are the most critical components of success in consumer Internet startups, not Pure Engineering Talent.<\/p><\/blockquote>\n<p>The emphasis on good design is a concept that&#8217;s gaining more traction in the startup world. I see it in the slick Web pages and mobile interfaces of hot new products, but I also hear the UX mantra from experts who say that while &#8220;minimum viable product&#8221; (MVP) is important for getting a prototype out the door and starting feedback loops, the design element can&#8217;t be ignored. An advisor for my startup suggested that for a consumer-oriented product the emphasis should be on &#8220;<a href=\"http:\/\/blogs.harvard.edu\/lamont\/2013\/09\/16\/mdp-minimum-delightful-product\/\">minimum delightful product<\/a>&#8220;, or MDP, rather than MVP. The post struck a nerve &#8230; to date there have been more than 40 retweets of this post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave McClure, a well-known Silicon Valley investor who now runs 500 Startups, has a thing about design. He notes: Addictive User Experience (Design) and Scalable Distribution Methods (Marketing) are the most critical components of success in consumer Internet startups, not Pure Engineering Talent. The emphasis on good design is a concept that&#8217;s gaining more traction [&hellip;]<\/p>\n","protected":false},"author":3864,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[142],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-technology"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/users\/3864"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":7,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/posts\/130\/revisions\/663"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/lamont\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}