{"id":267,"date":"2003-11-17T08:26:58","date_gmt":"2003-11-17T12:26:58","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/ionblog\/2003\/11\/17\/lord-of-the-blogs\/"},"modified":"2003-11-17T08:26:58","modified_gmt":"2003-11-17T12:26:58","slug":"lord-of-the-blogs","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ionblog\/2003\/11\/17\/lord-of-the-blogs\/","title":{"rendered":"Lord of the Blogs"},"content":{"rendered":"<p><a name='a316'><\/a><\/p>\n<p><i><\/p>\n<blockquote><p>The way Mr. Denton determines the theme of his blogs has less to do with his own personal interests than with the demands of the market, as determined by Google. He relies on Google&#8217;s AdSense program, which pays Web sites to publish text ads matched to the pages&#8217; content, for the bulk of his revenue. As a result, he picks blog subjects based on the rate Google pays for clicks on ads in specific topic areas. Among the topics of blogs he plans to start this year are computer gaming, travel and politics.<\/p>\n<p>He said he hoped that as the number of blogs multiply, he would reach a critical mass of visitors that he would be able to sell to larger advertisers.<\/p>\n<p>&#8220;The rise of Google&#8217;s AdSense and related automatically targeted ad servers really suits narrowly focused blogs,&#8221; said Chris Anderson, editor in chief of Wired magazine, which uses content from Gizmodo in one of its e-mail newsletters. &#8220;It provides a way for niche media and niche advertising to find each other, with virtually no human intervention required.&#8221;<\/p>\n<p>Whether blogs can ever become truly big businesses, though, is up for debate. Mr. Denton, for one, is trying to talk down the hype, at least for now. &#8220;Fantasy No. 1 is that anyone is going to get rich off of this,&#8221; he said. Mr. Denton insists he does not want to create another venture capital bubble. &#8220;I don&#8217;t want to see some V.C.&#8217;s invest idiot money in idiot people at idiot companies,&#8221; he said.<\/p>\n<p>But Mr. Denton is thinking about how to expand the blog market, perhaps by creating product-focused blogs for major marketers. His next big project is a site called Kinja, which is supposed to be the blog of all blogs, compiling the best of Web log writing from thousands of different blogs.<\/p><\/blockquote>\n<p><\/i><\/p>\n<p>\nDice William Gibson que la calle encuentra sus propios usos para las cosas. Parece que las empresas hacen lo mismo. Si los blogs son, supuestamente, un fen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way Mr. Denton determines the theme of his blogs has less to do with his own personal interests than with the demands of the market, as determined by Google. He relies on Google&#8217;s AdSense program, which pays Web sites to publish text ads matched to the pages&#8217; content, for the bulk of his revenue. [&hellip;]<\/p>\n","protected":false},"author":240,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1458],"tags":[],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-ionstories"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/users\/240"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ionblog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}