{"id":693,"date":"2013-07-17T10:40:31","date_gmt":"2013-07-17T14:40:31","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/internetmonitor\/?p=693"},"modified":"2013-07-17T10:40:31","modified_gmt":"2013-07-17T14:40:31","slug":"neuland-or-nowhere-land-reflecting-on-evanescence-immortality-and-internet-memes","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/2013\/07\/17\/neuland-or-nowhere-land-reflecting-on-evanescence-immortality-and-internet-memes\/","title":{"rendered":"Neuland or Nowhere Land? Reflecting on Evanescence, Immortality, and Internet Memes"},"content":{"rendered":"<p>In a joint press conference with President Obama last month, German Chancellor Angela Merkel referred to the Internet as \u201c<a href=\"http:\/\/knowyourmeme.com\/memes\/events\/neuland\">Neuland<\/a>\u201d\u2014literally, an \u201cuncharted territory\u201d\u2014in response to a question about <a href=\"http:\/\/www.guardian.co.uk\/world\/2013\/jun\/06\/us-tech-giants-nsa-data\">initial reports<\/a> of the US National Security Agency\u2019s <a href=\"http:\/\/chillingeffects.org\/weather.cgi?WeatherID=774\">PRISM program<\/a>. Specifically, she said the Internet was \u201cnew or uncharted territory for all of us.\u201d Merkel\u2019s words immediately became the target of a widespread meme. According to <em>Der Spiegel, <\/em>#Neuland <a href=\"http:\/\/www.spiegel.de\/international\/germany\/merkel-neuland-gaff-elicits-ridicule-and-goes-viral-on-twitter-a-906859.html\">began trending<\/a> on Twitter within minutes, and images and gifs that poke fun at Merkel from different angles began circulating shortly thereafter. Some images cast Merkel as a luddite or \u201cInternet granny,\u201d while others depicted her as a futuristic imperialist with designs on the new world.<\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-693 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/Neuland-passport.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"109\" height=\"150\" src=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/Neuland-passport-109x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/Neuland-passport-109x150.jpg 109w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/Neuland-passport-219x300.jpg 219w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/Neuland-passport.jpg 337w\" sizes=\"auto, (max-width: 109px) 100vw, 109px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"150\" src=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX-116x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX-116x150.jpeg 116w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX-233x300.jpeg 233w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX-797x1024.jpeg 797w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/BNIwaPxCYAA-RtX.jpeg 1023w\" sizes=\"auto, (max-width: 116px) 100vw, 116px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/merkel-hands.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/merkel-hands-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/merkel-hands-150x100.jpg 150w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/merkel-hands-300x200.jpg 300w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/merkel-hands.jpg 420w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"93\" src=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel-150x93.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel-150x93.jpg 150w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel-300x187.jpg 300w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel-1024x640.jpg 1024w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel-480x300.jpg 480w, https:\/\/archive.blogs.harvard.edu\/internetmonitor\/files\/2013\/07\/futuremerkel.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n(Image source: <a href=\"http:\/\/knowyourmeme.com\/searchcontext=images&amp;q=neuland\">Know Your Meme: Neuland<\/a>)<\/p>\n<p>When people hear the name Richard Dawkins, they might think of the Oxford educated evolutionary biologist, or perhaps the world\u2019s most famous atheist, which he is. But according to Dawkins, he is also the \u201cfather of the meme.\u201d In <a href=\"https:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=GFn-ixX9edg#at=16\">Dawkins&#8217; recent Just for Hits Talk<\/a>, he reminds us that he is the man who gave the world the term \u201cmeme\u201d and claims he would rather leave behind memes than genes. In his 1976 book, <a href=\"http:\/\/www.amazon.com\/The-Selfish-Gene-Edition-Introduction\/dp\/0199291152\"><em>The Selfish Gene<\/em>,<\/a> he used the term to explain the non-genetic transmission of meaning and social habits among human beings. Like genes, memes are replicators, but in the cultural rather than biological sense.\u00a0 Dawkins claims they spread \u201cblog to blog\u201d rather than \u201cbrain to brain.\u201d<\/p>\n<p>In addition to being carriers of culture, memes have a social and political function; they galvanize and mobilize people. We\u2019ve seen this globally over time and more recently in citizen-led protests in <a href=\"http:\/\/www.theatlanticwire.com\/global\/2013\/06\/how-memes-became-best-weapon-against-chinese-internet-censorship\/65877\/\">China<\/a> and <a href=\"http:\/\/www.theatlanticwire.com\/global\/2013\/06\/turkish-protest-has-meme-standing-man\/66333\/\">Turkey<\/a>, the coup in <a href=\"http:\/\/www.thearabreview.org\/egyptian-revolution-30-jun\/\">Egypt<\/a>, and civil war in <a href=\"https:\/\/www.facebook.com\/SyrianRevolutionMemes\">Syria<\/a>. The Neuland meme clearly conveys the frustration that people feel when government representatives and policy makers are out of touch with their needs and everyday experiences. Younger, tech savvy generations around the world are losing patience and respect for leaders with outdated mindsets who lack real-world knowledge and skills. The Neuland meme is an expression of the collective political disenchantment of our day. Its meaning transcends race, class, gender and state boundaries to resonate with citizens around the world, not just with Germans. Seeing Merkel as an Internet granny calls to mind other images that express citizens\u2019 lack of faith in technologically challenged world leaders.<\/p>\n<div style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.law.harvard.edu\/internetmonitor\/files\/2013\/07\/bush_internet_serious_business.jpg\" class=\"aligncenter\" width=\"300\" height=\"203\" \/><p class=\"wp-caption-text\"><br \/>\nImage Credit: <a href=\"http:\/\/knowyourmeme.com\/memes\/internets\">Know Your Meme: Internets<\/a><\/p><\/div>\n<p>As the population of Internet users increases, questions about how ideas are generated and spread drive communication studies and information sciences forward. More than a decade ago, philosopher Daniel Dennett stated in <a href=\"http:\/\/www.ted.com\/talks\/dan_dennett_on_dangerous_memes.html\">TED talk<\/a> that \u201cpeople are surprisingly resistant to applying evolutionary thinking <em>to thinking<\/em>.\u201d Today, however, the spread of ideas online is often described in biological terms\u2014\u201cgoing viral\u201d being one of the most prominent\u2014and the Internet\u2019s ecosystem is undeniably lively. Ideas meet and mix and reproduce. They spread across online landscapes remarkably like wildflowers and behave at times like wildfire. There is life on the Internet, but what influences the birth and lifespan of a single meme is still uncertain.<\/p>\n<p>In his Just for Hits Talk, Dawkins argued that a meme one creates \u201cmay live on long after your genes have dissolved in the common pool.\u201d We know the Twittersphere had a good laugh at the chancellor\u2019s gaff last month, but it remains to be seen how long the effects of #Neuland will last. Angela Merkel is up for reelection in September, and we will find out if the Neuland meme is political terra firma or not. Chancellor Merkel is probably hoping this particular meme will not be her legacy, but that is for German citizens and global netizens to decide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a joint press conference with President Obama last month, German Chancellor Angela Merkel referred to the Internet as \u201cNeuland\u201d\u2014literally, an \u201cuncharted territory\u201d\u2014in response to a question about PRISM.  Since then, the Internet has exploded with the #Neuland meme. <a href=\"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/2013\/07\/17\/neuland-or-nowhere-land-reflecting-on-evanescence-immortality-and-internet-memes\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5508,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1797,53303,1860],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","hentry","category-germany","category-memes","category-united-states"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4L9BV-bb","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/users\/5508"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":27,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/posts\/693\/revisions\/752"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/internetmonitor\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}