Yandex on the Russian Blogosphere
November 20th, 2009 — Bruce EtlingThe wildly popularly Russian search engine Yandex has released another useful report on the Russian blogosphere based on its search data. While it is nearly silent on methods, it is nonetheless helpful to have another data point out there on the Russian blogosphere, which we’ve also been digging into at the Berkman Center following our Iranian and Arabic blogosphere research. Yandex finds the following on the Russian blogosphere (pdf), as of spring 2009:
The ‘average’ Russian blogger is a 22 year old woman who lives in Moscow and posts on LiveInternet or Diary.ru (this is the first blogosphere we’ve looked at in detail where female bloggers are in the majority, and about 20% to 30% more females than we find in Middle Eastern blogospheres we’ve studied). Women write more often, and also comment more frequently on others’ blogs, than men in Russia.
LiveJournal, which we are focusing on at the moment, has the most active traditional bloggers in Russia, and this platform also hosts more men and older bloggers than the rest of the blogosphere. Seventy-six percent of active Russian blogs are hosted on just four blog services (LiveJournal, blogs.mail.ru, ya.ru and liveinternet.ru.) Liveinternet has the most blogs, but 96% have not been updated in the last three months.
Russian bloggers are posting less often than in the past:
Active blogs (those with at least five entries and that have been
updated at least once in the past three months) continue to decrease –
currently totaling to 12 %. While two years ago every second blog was
getting regular updates, last year only one out of five blogs was regularly
updated.
Perhaps because they are to busy Twittering: Twitter has grown in popularity, as has the Jabber-based Juick.com, but still there are only 7,000 Russian users according to Yandex. At 80%, its users post more frequently than any other traditional blog service, though.
London has the most active Russian bloggers outside of the former Soviet Union, followed by New York.
Unfortunately, the report doesn’t go into any topical or political issues that bloggers discuss, and they also recently decided to stop listing the most popular daily topics on their blog data site, perhaps to avoid the same fate as mainstream media in Russia. More Yandex research here (in English), although the Russian research page is much richer (I’ve got my eye on the Ukrainian blogosphere report next).
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