{"id":5914,"date":"2015-07-09T10:00:45","date_gmt":"2015-07-09T14:00:45","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/houghtonmodern\/?p=5914"},"modified":"2015-07-08T10:41:19","modified_gmt":"2015-07-08T14:41:19","slug":"exploring-advertising","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/2015\/07\/09\/exploring-advertising\/","title":{"rendered":"Exploring Advertising"},"content":{"rendered":"

This post is part of an ongoing series featuring items from the newly acquired Santo Domingo collection.<\/em><\/p>\n

\"What<\/a>Although the marketing and branding world was very different in 2002, Jean Jacques Evrard and Brice Auckenthaler still present interesting and relevant insight in their book What If? Insights into brand trends and the birth of new target sectors<\/em>. The book is a collection of articles previously published in the Belgian magazine PUB<\/em> and the French magazine Point De Vente<\/em>.\u00a0 Each article offers insight into product branding and new ways people were implementing this information.\u00a0 \"What<\/a>It\u00a0is an interesting topic still\u00a0since with the excess amount of data collected in the internet age, the way we follow trends is changing.\u00a0 Although little of the information can be used as an exact roadmap on how to market, it serves as a motivator for outside-of-the-box thinking and finding inspiration in unusual places.<\/p>\n

Jean Jacques Evrard is very active in the marketing world, as one of the co-founders of the Pentawards, a Belgian design award competition based on design; he is influential on the look of products today.\u00a0 \"What<\/a>Pentawards also currently prints books on packaging design.\u00a0 \u00a0\u00a0Brice Auckenthaler is also a prolific marketing presence and has published many books on the idea of innovation.\u00a0 Both show their eye for the unique and a flare for design in this collection of articles.<\/p>\n

\"What<\/a>What If? Insights into brand trends and the birth of new target sectors<\/a><\/em> is in the Santo Domingo Collection available at Widener Library. \u00a0Several other books by Jean Jacques Evrard such as\u00a0The 19th century in Belgium :\u00a0architecture and interior design<\/em> \/\u00a0Jos Vandenbreeden, Fran\u00e7oise Dierkens-Aubry ; photography Christine Bastine and Jacques<\/span> Evrard<\/span><\/a>\u00a0and\u00a0Art deco & modernisme<\/em> \/\u00a0texte de Pierre Puttemans, photographies de Christine Bastin et Jacques Evrard<\/a>\u00a0are available in the Loeb Library at the Graduate School of Design.<\/p>\n

Thanks to Emma Clement, Santo Domingo Library Assistant, for contributing this post.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This post is part of an ongoing series featuring items from the newly acquired Santo Domingo collection. Although the marketing and branding world was very different in 2002, Jean Jacques Evrard and Brice Auckenthaler still present interesting and relevant insight in their book What If? Insights into brand trends and the birth of new target […]<\/p>\n","protected":false},"author":6243,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[72741],"tags":[1751,113736,72720],"class_list":["post-5914","post","type-post","status-publish","format-standard","hentry","category-widener-library","tag-advertising","tag-julio-mario-santo-domingo","tag-julio-mario-santo-domingo-collection"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5TUly-1xo","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/users\/6243"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/comments?post=5914"}],"version-history":[{"count":7,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5914\/revisions"}],"predecessor-version":[{"id":6178,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5914\/revisions\/6178"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/media?parent=5914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/categories?post=5914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/tags?post=5914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}