{"id":5726,"date":"2015-03-05T10:31:45","date_gmt":"2015-03-05T15:31:45","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/houghtonmodern\/?p=5726"},"modified":"2015-03-05T10:37:07","modified_gmt":"2015-03-05T15:37:07","slug":"would-don-draper-have-done-enamel-sign-advertising","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/2015\/03\/05\/would-don-draper-have-done-enamel-sign-advertising\/","title":{"rendered":"Would Don Draper have done enamel sign advertising?"},"content":{"rendered":"

This post is part of an ongoing series featuring items from the newly acquired\u00a0Julio Mario Santo Domingo Collection<\/a>.<\/em><\/p>\n

If you have been reading this blog consistently then you probably know that we never quite know what we might come across as we unpack a box from this collection. \u00a0A case in point would be this volume\u00a0Email & pub<\/em> by\u00a0Pascal Courault and Fran\u00e7ois Bertin. \u00a0Published around 1993 it charts the history of a hundred years of French enamel plate sign advertising. \u00a0The book actually has an enamel plate attached to the cover with the title mimicking the\u00a0advertising for the French “bouillon kub.”<\/p>\n

\"IMG_0046\"<\/a> \"IMG_0047\"<\/a><\/p>\n

I have to say I am kind of charmed by the enamel sign advertising probably because it seems like a throwback in this age dominated by digital advertising. \u00a0Below are a few of my favorites.<\/p>\n

\"IMG_0049\"<\/a>First we have a vintage French jam ad on an enamel sign from Confitures Bannier<\/strong>. \u00a0Apparently in the late 1800s and early 1900s aspiring artists would often create these signs to supplement their incomes. \u00a0Which explains why many of the signs show a high level of artistic skill, not often\u00a0synonymous\u00a0with contemporary advertising.\u00a0 Throughout the book there were a number of products that seemed to dominate this advertising space including chocolates, milk, cheese, and of course beer!<\/p>\n

The three beer signs below are from 1925, 1950, and 1930.\u00a0 La Perle Biere<\/strong> or Pearl Beer was first put into production in 1882 by\u00a0Pierre Hoeffel<\/span> and it continued until the 1970s when it ceased production of\u00a0beer.\u00a0 However in 2009 the great, great grandson of Hoeffel, Christian Artzner,<\/span> revived the family tradition and Perle is currently\u00a0brewing beer to this day.
\n\"IMG_0051\"<\/a><\/p>\n

Patent medicines and other medicinal products were\u00a0also a large market for these signs as we can see for Pastilles Madon<\/strong>.\u00a0 It appears to be a type of cough drop remedy that was quite effective… at least according to the sign which states the gentleman’s cough was “gone within hours!”<\/p>\n

\"IMG_0050\"<\/a><\/p>\n

To learn more about the rise and….spoiler alert! the decline of enamel sign advertising you can find this volume in the Fine Arts Library’s<\/a> collection.<\/p>\n

Email<\/span>\u00a0&\u00a0<\/span>pub \/\u00a0Pascal Courault, Fran\u00e7ois Bertin.<\/span>\u00a0Rennes : Editions Ouest-France, [1993].<\/span>\u00a0NK6511.S53 C68 1993<\/a>.\u00a0<\/span><\/p>\n

Thanks to Alison Harris, Santo Domingo Project Manager, for contributing this post.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This post is part of an ongoing series featuring items from the newly acquired\u00a0Julio Mario Santo Domingo Collection. If you have been reading this blog consistently then you probably know that we never quite know what we might come across as we unpack a box from this collection. \u00a0A case in point would be this […]<\/p>\n","protected":false},"author":4490,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[72743],"tags":[2511,131745,131744,131742,72720,131743,131747],"class_list":["post-5726","post","type-post","status-publish","format-standard","hentry","category-fine-arts-library","tag-ads","tag-bouillon-kub","tag-cough-drops","tag-enamel-sign-advertising","tag-julio-mario-santo-domingo-collection","tag-la-perle-biere","tag-signs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5TUly-1um","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/users\/4490"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/comments?post=5726"}],"version-history":[{"count":18,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5726\/revisions"}],"predecessor-version":[{"id":5750,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/posts\/5726\/revisions\/5750"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/media?parent=5726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/categories?post=5726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/houghtonmodern\/wp-json\/wp\/v2\/tags?post=5726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}