{"id":36,"date":"2007-05-04T13:48:06","date_gmt":"2007-05-04T17:48:06","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/hcl20\/2007\/05\/04\/user-behavior-and-expectations\/"},"modified":"2012-05-04T00:08:46","modified_gmt":"2012-05-04T04:08:46","slug":"user-behavior-and-expectations","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/hcl20\/2007\/05\/04\/user-behavior-and-expectations\/","title":{"rendered":"User Behavior and Expectations"},"content":{"rendered":"<p><font size=\"3\" face=\"Times New Roman\"><strong>NOTES<\/strong> <\/font><\/p>\n<p><font size=\"3\" face=\"Times New Roman\">We are serving a new generation of students, the Millennials, who were born 1981-2000 and who have a different set of behaviors and expections around web sites than our past library patrons.  <\/font><\/p>\n<p><font size=\"3\" face=\"Times New Roman\"><strong>Characteristics: <\/strong><\/font><\/p>\n<ul>\n<li><font size=\"3\" face=\"Times New Roman\">Frenetic multitasking<\/font><\/li>\n<p><font size=\"3\" face=\"Times New Roman\"><\/p>\n<li><font size=\"3\" face=\"Times New Roman\">Highly interactive <\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Highly social<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Confident with a variety of media; have established conventions for navigating web, and Reluctant to ask for help<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Scan don\u2019t read web pages<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Begin their research on non-library, aka Google, site; can\u2019t expect to \u201clead\u201d them to resources<\/font><\/li>\n<p><\/font><font size=\"3\" face=\"Times New Roman\"> <strong>Expectations of web sites:<\/strong><\/font><\/p>\n<ul>\n<li><font size=\"3\" face=\"Times New Roman\">Expect content to be digital and immediate<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Expect discovery to be Google-like, high expectations set by previous web experienceExpect access anytime anywhere<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Impatient with \u201cclunky\u201d library sites<\/font><\/li>\n<\/ul>\n<p><font size=\"3\" face=\"Times New Roman\"><font size=\"3\" face=\"Times New Roman\"><strong>Expectations of social functionality:<\/strong><\/font><\/font><\/p>\n<ul><font size=\"3\" face=\"Times New Roman\"><\/p>\n<li><font size=\"3\" face=\"Times New Roman\">Commenting<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Rating and reviewing (voicing opinion)<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Send to a friend<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Share applications (like a calendar)<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Subscribe on the spot<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Save for later using own social bookmarking system<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Blog or comment area to know what other people are saying<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Sharing discoveries<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Creating mashups<\/font><\/li>\n<li><font size=\"3\" face=\"Times New Roman\">Alternate navigation &#8211; tag clouds, top links list, zeitgeist, relationship maps, mashups<\/font><\/li>\n<p><\/font><\/ul>\n<\/ul>\n<p><font size=\"3\" face=\"Times New Roman\"><strong>QUESTIONS<\/strong><\/font><\/p>\n<p><font size=\"3\" face=\"Times New Roman\">What types of outreach do we need to establish\/revise to reach the Millennials?<\/font><\/p>\n<p><font size=\"3\" face=\"Times New Roman\">What types of online resources can HCL provide to best serve this library user?<\/font><\/p>\n<p><font size=\"3\" face=\"Times New Roman\">How can we coordinate the production of online resources so that libraries are not duplicating services and so that all needed resources are being created?<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTES We are serving a new generation of students, the Millennials, who were born 1981-2000 and who have a different set of behaviors and expections around web sites than our past library patrons. Characteristics: Frenetic multitasking Highly interactive Highly social Confident with a variety of media; have established conventions for navigating web, and Reluctant to<a class=\"moretag\" href=\"https:\/\/archive.blogs.harvard.edu\/hcl20\/2007\/05\/04\/user-behavior-and-expectations\/\">View Full Page&#8230;<\/a><\/p>\n","protected":false},"author":1228,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1515],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-user-behavior-and-expectations"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/users\/1228"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/posts\/36\/revisions\/41"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/hcl20\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}