13 APRIL 2010, TUESDAY, DUSSELDORF, GERMANY<\/p>\n
The Technical University of Munich* \u2013 German Universities Strapped for Cash? Get It from the Foreigners \u2013 20<\/p>\n
Marketing expert Gerhard Jaeger believes he knows the real reasons why foreign students are less than enthusiastic about enrolling at German universities. He says that the most important precondition for creating an incoming stream of knowledge-hungry people is the professional marketing of those universities abroad \u2013 and an all-inclusive program of advising and counseling foreigners in their home countries. He acknowledges that this requires a lot of money and a lot of people. \u201cBut it\u2019s not enough,\u201d he emphasizes, \u201cto do a little advertising on the Internet or at education fairs. Also, the expectations that are planted in the minds of incoming foreigners must be realistic.\u201d<\/strong><\/p>\n (To be continued)<\/p>\n Source: Wiarda, Jan-Martin, \u201cAlle mal herkommen!\u201d Die Zeit, Zeit Online, 25.02.2010.<\/p>\n *In the area of engineering\/technology and computer sciences, according to the Academic Ranking of World Universities compiled by Shanghai Jiao Tong University, the Technical University of Munich, officially recognized by the German government as an \u201celite university,\u201d is ranked with twenty-two other universities at 78 or below, well beneath such institutions as the Technical University of Denmark. (http:\/\/www.arwu.org\/ARWUFIELD2009ENG.jsp) According to The Times of London, in its Higher Education Supplement [THES], World University Rankings, 2009, the Technical University of Munich is ranked 55 overall among the world\u2019s universities. That is, for example, seven places below Seoul National University.<\/p>\n \u201cWhile the traditional study-abroad sites for Americans \u2014 Britain, Italy, Spain and France \u2014 still attract more students from the United States, the report found that China is now the fifth-most-popular destination.\u201d \u2013 The New York Times, 17 November 2008<\/p>\n And what about Germany?<\/em><\/p>\n Novel: http:\/\/blogs.law.harvard.edu\/revision<\/p>\n \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n 13 APRIL 2010, DIENSTAG, D\u00dcSSELDORF, DEUTSCHLAND<\/p>\n Die Technische Universit\u00e4t M\u00fcnchen* \u2013 Alle mal herkommen! \u2013 20<\/p>\n Der Marketingexperte Gerhard J\u00e4ger glaubt denn auch, die wahren Gr\u00fcnde f\u00fcr die mangelnde Beliebtheit der Bundesrepublik zu kennen: Wichtigste Voraussetzung f\u00fcr einen Zustrom wissenshungriger Menschen sei die professionelle Vermarktung der Hochschulen \u2013 und die umfassende Betreuung der Ausl\u00e4nder vor Ort. Das koste viel Geld und Personal. \u00bbEs reicht nicht, ein bisschen Werbung im Internet oder auf Bildungsmessen zu machen. Die geweckten Erwartungen m\u00fcssen auch erf\u00fcllt werden.\u00ab<\/strong><\/p>\n (Fortsetzung folgt.)<\/p>\n Quelle: Wiarda, Jan-Martin, \u201cAlle mal herkommen!\u201d Die Zeit, Zeit Online, 25.02.2010.<\/p>\n *Im Bereich Technik und Computerwissenschaft, nach dem Bericht \u201eAcademic Ranking of World Universities\u201c von der Universit\u00e4t Jiao-Tong von Schanghai, steht die Technische Universit\u00e4t M\u00fcnchen, eine durch die deutsche Regierung anerkannte \u201eElite-Universit\u00e4t\u201c, jetzt zwischen der 78. und 100. Stelle in der Welt, zusammen mit 22 anderen Universit\u00e4ten; d.h., zum Beispiel, mehrere Stellen unter der Technical University of Denmark. (http:\/\/www.arwu.org\/ARWUFIELD2009ENG.jsp) Nach der Times of London, Higher Education Supplement [THES], World University Rankings, 2009, steht die Technische Universit\u00e4t M\u00fcnchen insgesamt an der 55. Stelle in der Welt. Das hei\u00dft, 7 Stellen unter der Seoul National University von S\u00fcdkorea.<\/p>\n \u201eUnter Amerikanern, die im Ausland studieren, sind die beliebtesten L\u00e4nder Gro\u00dfbritannien, Italien, Spanien, Frankreich und China.\u201c \u2013 The New York Times, 17.11.2008.<\/p>\n Und was ist mit Deutschland?<\/em><\/p>\n Novel: http:\/\/blogs.law.harvard.edu\/revision\/ 13 APRIL 2010, TUESDAY, DUSSELDORF, GERMANY The Technical University of Munich* \u2013 German Universities Strapped for Cash? Get It from the Foreigners \u2013 20 Marketing expert Gerhard Jaeger believes he knows the real reasons why foreign students are less than enthusiastic about enrolling at German universities. He says that the most important precondition for creating […]<\/p>\n","protected":false},"author":165,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[383],"tags":[],"class_list":["post-2385","post","type-post","status-publish","format-standard","hentry","category-tu-munich"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/posts\/2385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/comments?post=2385"}],"version-history":[{"count":2,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/posts\/2385\/revisions"}],"predecessor-version":[{"id":2387,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/posts\/2385\/revisions\/2387"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/media?parent=2385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/categories?post=2385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/germany2\/wp-json\/wp\/v2\/tags?post=2385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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