{"id":109,"date":"2009-02-24T18:57:02","date_gmt":"2009-02-24T23:57:02","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/games\/2009\/02\/24\/wheres-the-wii-fit-dlc\/"},"modified":"2013-09-26T14:54:00","modified_gmt":"2013-09-26T19:54:00","slug":"wheres-the-wii-fit-dlc","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/games\/2009\/02\/24\/wheres-the-wii-fit-dlc\/","title":{"rendered":"Where’s the Wii Fit DLC?"},"content":{"rendered":"

Nowadays downloadable content (DLC) is the new hot thing, with even the New York Times deigning to review Grand Theft Auto IV: The Lost and the Damned<\/a>. So when, oh when, is Nintendo going to catch on to the gold mine it is sitting on, a\/k\/a Wii Fit<\/a>? My partner and I would pay cash money (or whatever passes for money on these consoles) for voice packs<\/em>, never mind new Yoga poses. How many times can you hear the same “Great job!” before you stop believing it? (Answer: about 10).<\/p>\n

Here’s what I believe to be the problem for the Wii and DLC: a good chunk of their new market segments can’t do WiiWare. I don’t think my mother-in-law has ever explored any other channel other than the main game. She doesn’t browse the game aisle at Target nor set foot in Gamestop. So while a lot of the complaining around the Wii’s relatively low tie ratio<\/a> seems to blame uninterested consumers, I would argue that publishers — even Nintendo itself — hasn’t thought carefully on how to reach them. First, make new DLC worth DL’ing. I want a Wii Fit expansion pack, not Jillian Whats-her-name’s Total Body Ripoff<\/a>\"\". Second, make it easier to download than a Rock Band song. And test the interface on your most difficult demographic. If the non-gaming housewife can do it, so can the pimply teenager. Hop to it Nintendo, you’re leaving my money on the table!<\/p>\n","protected":false},"excerpt":{"rendered":"

Nowadays downloadable content (DLC) is the new hot thing, with even the New York Times deigning to review Grand Theft Auto IV: The Lost and the Damned. So when, oh when, is Nintendo going to catch on to the gold … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113393],"tags":[4803,113397,4804,4802,4799,4801,4800],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-archival","tag-attach-rate","tag-off-topic-2","tag-retail","tag-tie-ratio","tag-wii","tag-wii-fit","tag-wiiware"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/users\/271"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":463,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/posts\/109\/revisions\/463"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/games\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}