{"id":4784,"date":"2004-04-12T15:54:04","date_gmt":"2004-04-12T19:54:04","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/formerlyknownas\/2004\/04\/12\/has-your-weblog-attracted-cli"},"modified":"2011-08-05T14:58:53","modified_gmt":"2011-08-05T18:58:53","slug":"has-your-weblog-attracted-clients","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/2004\/04\/12\/has-your-weblog-attracted-clients\/","title":{"rendered":"Has Your Weblog Attracted Clients?"},"content":{"rendered":"

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It’s no secret<\/a> that I’m skeptical about the ability of weblogs to attract clients\u00a0to lawyers.\u00a0 The topic is at the forefront of my mind lately, because <\/span>Kevin O’Keefe<\/span><\/a> announced\u00a0the launching of <\/span>lexBlog Inc<\/span><\/a>.and its <\/span>website<\/span><\/a> from his own weblog <\/span>Real Lawyers Have Blogs<\/span><\/a> over the weekend.\u00a0\u00a0LexBlog offers complete “turnkey” services to set up and maintain weblogs for lawyers — including content.<\/span><\/div>\n

With this post, I hope to attract Comments from lawyers with weblogs, to\u00a0learn their experience with this issue; clients who have found and hired a lawyer because of his or her weblog are also invited to Comment. <\/span><\/p>\n

You can find\u00a0links and brief excerpts\u00a0from prior postings about selling weblogs as a marketing tool, at the asterisk below.\u00a0 Kevin and I have had an ongoing, friendly disagreement<\/a> on the topic.\u00a0 I’m asking for your help, because there seems to be no useful evidence (nor anecdotes) supporting the theory that any significant number of consumers or businesses seeking legal services have found a provider through a law firm weblog.\u00a0 Perhaps Kevin has such evidence; if he does, I hope he posts it at his website. <\/span><\/div>\n
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\"podium Talking about the creation of lexBlog, Kevin wrote<\/a> two weeks ago that “I’ve played with blogs long enough to know they work to establish one as an authority<\/strong> (assuming you know something about what you blog about) and<\/strong> work to bring in new clients<\/strong>.” (emphasis added) <\/span>Also, the very first line of content on lexBlog’s homepage <\/span>proclaims “More effective<\/strong> than advertising,” while the first example of what you can “easily” do with your weblog is “cultivate new business ”\u00a0 Inside the the site, on the page describing their services<\/a>, the bold-print caption says:<\/span><\/div>\n
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A lawyer’s most powerful marketing tool.<\/strong><\/span><\/div>\n

The lexBlog solution for image building, promotion & PR.<\/strong> <\/span><\/p><\/blockquote>\n<\/blockquote>\n<\/blockquote>\n


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Reputation by Proxy? <\/strong>LexBlog offers a number of levels of service, including the provision of lots of content.\u00a0\u00a0It promises<\/a> “If you do not have the time to publish content lexBlog will do it for you.”\u00a0 For instance, in a section called Get Content!<\/a>, we learn:<\/span><\/span><\/span><\/div>\n


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[W]e get your specific legal content flowing. We’ll give you professionally written, edited and selected text for: <\/span><\/span><\/span><\/div>\n


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