{"id":4679,"date":"2004-01-27T20:01:06","date_gmt":"2004-01-28T00:01:06","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/formerlyknownas\/2004\/01\/27\/weblog-ads-seem-too-tacky-for"},"modified":"2011-08-05T15:00:29","modified_gmt":"2011-08-05T19:00:29","slug":"weblog-ads-seem-too-tacky-for-most-lawyers","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/2004\/01\/27\/weblog-ads-seem-too-tacky-for-most-lawyers\/","title":{"rendered":"Weblog Ads Seem Too Tacky for Most Lawyers"},"content":{"rendered":"<p><a name='a621'><\/a><\/p>\n<p><DIV dir=\"ltr\" align=\"right\"><FONT face=\"Arial\" size=\"2\"><img decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/ethicalesq\/DeleteKeyneg001.jpg\" alt=\"deleteKey n\" \/> . . .<\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\" align=\"right\">&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Ethics aside, aesthetics&nbsp;and economics appear to doom any widespread use of advertising by weblogging lawyers &#8212; at least if those commenting at this site are representative of&nbsp;their webLAWg&nbsp;colleagues&nbsp;<\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\" align=\"left\"><FONT face=\"Arial\" size=\"2\"><\/FONT>&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">When <\/FONT><A href=\"http:\/\/blogs.law.harvard.edu\/ethicalesq\/discuss\/msgReader$404?mode=day\"><FONT face=\"Arial\" size=\"2\">Instapundit<\/FONT><\/A><FONT face=\"Arial\" size=\"2\"> pointed today to <\/FONT><A href=\"http:\/\/www.mattwelch.com\/archives\/week_2004_01_25.html#2396\"><FONT face=\"Arial\" size=\"2\">Matt Welch<\/FONT><\/A><FONT face=\"Arial\"><FONT size=\"2\">&#8216;s sales pitch for <\/FONT><FONT size=\"2\"><A href=\"http:\/\/www.blogads.com\/publisher_html\">BlogAds<\/A>, it <\/FONT><FONT size=\"2\">reminded me to wrap up&nbsp;our own <\/FONT><\/FONT><A href=\"http:\/\/blogs.law.harvard.edu\/ethicalesq\/2003\/12\/21#a395\"><FONT size=\"2\"><FONT face=\"Arial\"><EM>e&amp;h <\/EM>inquiry<\/FONT><\/FONT><\/A><FONT face=\"Arial\" size=\"2\"> into the use of <STRONG>content-targetted ads<\/STRONG> on lawyer websites.&nbsp; Welch says there&#8217;s good money to be made allowing BlogAds on a weblog and he wonders why anyone would turn down the gelt.&nbsp; A&nbsp;<A href=\"http:\/\/a.wholelottanothing.org\/features.blah\/entry\/007472\">proponent<\/A> of Google&#8217;s AdSense content-targetted ads had&nbsp;similarly wondered why webloggers&nbsp;weren&#8217;t cashing in on&nbsp;the&nbsp;&#8220;free money&#8221; generated by such ads.&nbsp; <\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\"><\/FONT>&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Well, the lawyer weblog editors who responded to our questions seem to have reached a consensus:<\/FONT><\/DIV><br \/>\n<BLOCKQUOTE><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Content-targetted ads are simply<\/FONT><\/DIV><br \/>\n<UL><br \/>\n<LI><br \/>\n<DIV><FONT face=\"Arial\" size=\"2\">too tacky<\/FONT><\/DIV><br \/>\n<LI><br \/>\n<DIV><FONT face=\"Arial\" size=\"2\">too likely to hawk the services of competitors and\/or unsavory types, and<\/FONT><\/DIV><br \/>\n<LI><br \/>\n<DIV><FONT face=\"Arial\" size=\"2\">too unlikely to bring in serious amounts of money<\/FONT><\/DIV><\/LI><\/UL><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">to be used on their weblogs or law firm websites.&nbsp;&nbsp; Using ads in general, even if un-associated, also appears to fall into the &#8220;too tacky&#8221; category.<\/FONT><\/DIV><\/BLOCKQUOTE><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Recently, <\/FONT><A href=\"http:\/\/www.virtualchase.com\/tvcalert\/jan04\/15jan04.html#ads\"><FONT face=\"Arial\" size=\"2\">TVC Alert pointed<\/FONT><\/A><FONT face=\"Arial\" size=\"2\"> to an <\/FONT><A href=\"http:\/\/searchenginewatch.com\/searchday\/article.php\/3298961\"><FONT face=\"Arial\" size=\"2\">article<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">&nbsp;from Search Engine Watch that explains how contextual ads operate and why they might be attractive to advertisers.&nbsp; Like ads placed in a niche magazine, online contextual ads &#8220;are placed on a web page because of an &#8216;association&#8217; between the web page content and the advertisement.&#8221;&nbsp; Such ads can show up on any website that accepts contexual ads and has appropriately &#8220;associated&#8221; content.&nbsp;&nbsp;<\/FONT><A href=\"http:\/\/www.blogads.com\/publisher_html\"><FONT face=\"Arial\" size=\"2\">BlogAds<\/FONT><\/A><FONT face=\"Arial\" size=\"2\"> are more conventional &#8212; they are directly placed by advertisers on particular websites, and approved in advance by the website owner.&nbsp; <\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\"><\/FONT>&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Because the lawyer website owner\/editor does not have control of the third-party ads appearing on a weblog or firm website, we wondered whether&nbsp;there might be ethical issues raised, if those placing the ads were engaged in the unauthorized practice of law or&nbsp;the ads were deceptive or fraudulent.&nbsp; We also asked if the ads jibed with whatever image the&nbsp;lawyer was attempting to project.<\/FONT><FONT face=\"Arial\" size=\"2\">&nbsp;<\/FONT><\/DIV><br \/>\n<BLOCKQUOTE><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Our&nbsp;initial posting garnered comments from Steve Minor of the <\/FONT><A href=\"http:\/\/swvalaw.blogspot.com\/\"><FONT face=\"Arial\" color=\"#42aac8\" size=\"2\">SW Va Law Blog<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">, <\/FONT><A href=\"http:\/\/www.corplawblog.com\/\"><FONT face=\"Arial\" color=\"#42aac8\" size=\"2\">CorpLawBlog<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">&#8216;s Mike O&#8217;Sulllivan, Carolyn Elefant of <\/FONT><A href=\"http:\/\/www.myshingle.com\/\"><FONT face=\"Arial\" color=\"#42aac8\" size=\"2\">MyShingle.com<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">, Jerry Lawson at <\/FONT><A href=\"http:\/\/www.netlawblog.com\/archives\/000468.html\"><FONT face=\"Arial\" color=\"#2294bc\" size=\"2\">NetLawBlog<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">, Denise Howell at <\/FONT><A href=\"http:\/\/bgbg.blogspot.com\/archives\/2003_12_21_bgbg_archive.html#107220394938226954\"><FONT face=\"Arial\" color=\"#42aac8\" size=\"2\">Baby &amp; Baggage<\/FONT><\/A><FONT size=\"2\"><FONT face=\"Arial\">, Marcia Oddi of the <\/FONT><A href=\"http:\/\/www.marciaoddi.com\/indianalawblog\/\"><FONT face=\"Arial\" color=\"#42aac8\">Indiana Law Blog<\/FONT><\/A><FONT face=\"Arial\">, Kevin J. Heller<EM> <\/EM>of<EM> <\/EM><\/FONT><A href=\"http:\/\/techlawadvisor.com\/\"><FONT face=\"Arial\" color=\"#42aac8\">Law Tech&nbsp;<\/FONT><\/A><A href=\"http:\/\/techlawadvisor.com\/\"><FONT face=\"Arial\">Advisor<\/FONT><\/A><FONT face=\"Arial\"><EM>&nbsp;<\/EM>(the only commentor&nbsp;using weblog ads),<EM>&nbsp;<\/EM><\/FONT><\/FONT><FONT color=\"#42aac8\"><FONT size=\"2\"><FONT face=\"Arial\"><FONT color=\"#000000\">Marty Schwimmer <\/FONT><FONT color=\"#000000\">of the <\/FONT><\/FONT><\/FONT><A href=\"http:\/\/trademark.blog.us\/blog\/\"><FONT face=\"Arial\" color=\"#42aac8\" size=\"2\">Trademark Blog<\/FONT><\/A><FONT color=\"#000000\"><FONT face=\"Arial\" size=\"2\">, and B. Janell Grenier of <\/FONT><A href=\"http:\/\/www.benefitscounsel.com\/archives\/000845.html\"><FONT face=\"Arial\" color=\"#2294bc\" size=\"2\">BenefitsBlog<\/FONT><\/A><FONT face=\"Arial\" size=\"2\">.&nbsp;&nbsp; <\/FONT><\/FONT><\/FONT><\/DIV><\/BLOCKQUOTE><br \/>\n<DIV dir=\"ltr\"><FONT color=\"#42aac8\"><FONT color=\"#000000\"><FONT face=\"Arial\" size=\"2\">You can find quotes and <FONT color=\"red\"><A href=\"http:\/\/blogs.law.harvard.edu\/ethicalesq\/2003\/12\/21#a395\">summaries<\/A><\/FONT> of the comments at the foot of&nbsp;our original&nbsp;12-21-03 posting.<\/FONT><\/FONT><\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\"><\/FONT>&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\"><img decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/ethicalesq\/trafficcopgs.gif\" alt=\"traffic cop s\" \/>&nbsp; Only one lawyer besides myself seemed much worried about possible ethical issues &#8212; perhaps, because&nbsp;the conclusions of the others made the ethics moot.&nbsp;&nbsp; We ethical worryworts&nbsp;still fret&nbsp;that visitors to&nbsp;a website\/weblog might conclude that the lawyer was associated with the advertiser or was endorsing the product.&nbsp; If being an &#8220;ethical lawyer&#8221; requires more than saying &#8220;I&nbsp;won&#8217;t be disciplined for this&#8221;&nbsp;[or, &#8220;it&#8217;s not a felony&#8221;], a lawyer using such ads should &#8212; at the least &#8212; check regularly to see what is being offered in the targetted ads and by whom; and arrange to filter out inappropriate advertisers.&nbsp; Otherwise, the lawyer is profiting from the deception or fraud &#8212; offering a platform for the ads and then turning a blind eye to their content in order to make a few dollars.<\/FONT><\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\"><\/FONT>&nbsp;<\/DIV><br \/>\n<DIV dir=\"ltr\"><FONT face=\"Arial\" size=\"2\">Since my law school days, I&#8217;ve looked askance at the &#8220;dignity of the profession&#8221; arguments raised by the legal profession (especially when used to discourage rivalry among lawyers for clients).&nbsp; I must confess, however, that &#8212; were I still seeking clients as a lawyer or mediator &#8212; it is hard for me to imagine using ads on any weblog or firm website under my control.&nbsp;&nbsp;<\/FONT><\/DIV><br \/>\n<UL><br \/>\n<LI><br \/>\n<DIV><FONT face=\"Arial\" size=\"2\">That&#8217;s true, even though Google&#8217;s ads are discrete and tastefully done.&nbsp; The BlogAds seem clearly aimed at a &#8220;groovier&#8221; audience and are fun.&nbsp;&nbsp; Still, no matter <EM>who<\/EM>&nbsp;<EM>my<\/EM> target audience might be, were I seeking clients, having advertising would seem to clash with the image I&#8217;d want to project.&nbsp; As some of those commenting to&nbsp;the first post noted,&nbsp;almost no one is looking for a lawyer who needs to make a few cents per click-through (or wear an e-sandwich board) to stay afloat.&nbsp;&nbsp;To me, &#8220;informal&#8221; or &#8220;friendly&#8221; is not the same as &#8220;cheap.&#8221;&nbsp; Of course, that&#8217;s just me, and it&#8217;s an issue of aesthetics, not ethics.&nbsp; Thanks to my generous&nbsp;<EM>alma mater&#8217;s<\/EM> free weblog service, I also have not been even tempted to pass the hat or rattle any cans.<\/FONT><\/DIV><\/LI><\/UL><br \/>\n<P><STRONG><EM><FONT face=\"Geneva,Arial,Sans-Serif\"><FONT color=\"red\">p.s.<\/FONT>&nbsp;&nbsp;&nbsp;<\/FONT><A href=\"http:\/\/www.tiffanyastone.com\/\"><FONT face=\"Geneva,Arial,Sans-Serif\">Tiffany<\/FONT><\/A><\/EM><\/STRONG><FONT face=\"Geneva,Arial,Sans-Serif\"> left this Comment today at Matt Welch&#8217;s site: <EM><STRONG>&nbsp;&#8220;<\/STRONG>I want money, but the ads would ruin the aesthetics of my site. Wow, I can be superficial. (;&#8221;&nbsp;<\/EM>&nbsp; <EM>haikuEsq<\/EM> points out that seeking beauty should trump seeking bucks any day.<\/FONT><\/P><br \/>\n<P><EM><FONT color=\"red\"><STRONG>update&nbsp;<\/STRONG><FONT color=\"black\">(01\/30\/04):<\/FONT><\/FONT>&nbsp; Matt Welch&nbsp;successfully nudged Glenn Reynolds this week to&nbsp;put BlogAds on his <A href=\"http:\/\/www.instapundit.com\/archives\/013824.php\">Instapundit<\/A> website.<\/EM><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>. . . &nbsp; Ethics aside, aesthetics&nbsp;and economics appear to doom any widespread use of advertising by weblogging lawyers &#8212; at least if those commenting at this site are representative of&nbsp;their webLAWg&nbsp;colleagues&nbsp; &nbsp; When Instapundit pointed today to Matt Welch&#8216;s sales pitch for BlogAds, it reminded me to wrap up&nbsp;our own e&amp;h inquiry into the [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2926],"tags":[],"class_list":["post-4679","post","type-post","status-publish","format-standard","hentry","category-pre-06-2006"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6kP1R-1dt","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/4679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/comments?post=4679"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/4679\/revisions"}],"predecessor-version":[{"id":14027,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/4679\/revisions\/14027"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/media?parent=4679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/categories?post=4679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/tags?post=4679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}