{"id":4672,"date":"2004-01-23T11:53:53","date_gmt":"2004-01-23T15:53:53","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/formerlyknownas\/2004\/01\/23\/do-law-clients-want-enthusias"},"modified":"2011-08-05T15:00:30","modified_gmt":"2011-08-05T19:00:30","slug":"do-law-clients-want-enthusiasm-or-machismo","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/2004\/01\/23\/do-law-clients-want-enthusiasm-or-machismo\/","title":{"rendered":"Do Law Clients Want Enthusiasm or Machismo?"},"content":{"rendered":"

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\"pirate\"  <\/STRONG><\/FONT><\/FONT>your kind of lawyer?<\/EM><\/STRONG><\/FONT><\/P>
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Evan Schaeffer<\/STRONG> at Notes from the (Legal) Underground<\/A><\/STRONG> shoots our Southwest-Airlines-as-law-firm metaphor out of the skies this morning (see yesterday’s <\/FONT><\/FONT>post<\/FONT><\/A>).  He doesn’t think law firm clients would be “accepting of the warm-and-fuzzy-advocate” suggested by the successful airline’s approach to doing business.  They would instead choose the <\/FONT>air force<\/FONT><\/A> image.   I’m not at all sure that clients would prefer military-style discipline, cost-overruns, and collateral damage over a firm that gets the job done economically but enthusiastically, with morale high and customer satisfaction the first priority.  <\/FONT><\/P>
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Of course, a lot depends on just what service the clients needs, and Evan might be right about many personal injury clients, who are his specialty.  I went to his law firm site to see what image <\/FONT>Schaeffer & Lamere<\/FONT><\/A> was projecting.  Instead of warrior soldier graphics, I found dignified sepia-tones and genteel images.  I guess Evan lets his Mars side show while weblogging and litigating.   <\/FONT><\/DIV>
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