{"id":10309,"date":"2008-11-24T07:46:57","date_gmt":"2008-11-24T12:46:57","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/ethicalesq\/?p=10309"},"modified":"2011-08-05T14:53:15","modified_gmt":"2011-08-05T18:53:15","slug":"more-wing-beats-less-beating-the-blawg-bushes","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/2008\/11\/24\/more-wing-beats-less-beating-the-blawg-bushes\/","title":{"rendered":"more Wing Beats<\/i>, less beating the blawg bushes"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\n

rubbernecking
\nthe sunset geese \u2013
\na tailgater honks<\/p>\n

\n

-poem (& photo) by dagosan<\/em><\/a> – orig. tinywords<\/a><\/em> – December 12, 2006<\/p>\n<\/blockquote>\n<\/blockquote>\n

T<\/strong><\/em>he f\/k\/a<\/em> Gang started complaining about the trend in lawyer marketing years ago — the constant stress on brand creation, selling strategies and self-promotion. (see, e.g.<\/em>, “Brand Lex<\/a>” and “lawyers as tin men<\/a>“)\u00a0 In “Is legal marketing spoofable?<\/a>,” we noted that almost all lawyer marketing was turning into a parody of marketing.\u00a0\u00a0 Meanwhile, our distate over the advent of advertising on lawyer weblogs<\/a> now seems hopeless outdated and naive.\u00a0 And, our praise<\/a> for weblogs with a strong personal voice and content that is “interesting and well-said” seems downright old-fashioned.<\/span><\/p>\n

\"\" What brought all this to mind is Scott Greenfield’s confession a few days ago at Simple Justice<\/em> that “constant, obsessive, flagrant effort at marketing” that he sees at most lawyer weblogs “has me in a twist.” See “Networking, Thought Sharing and Enough Already<\/a>” (Nov. 18, 2008). Scott says:<\/p>\n

What I’m seeing is that the “how to” of marketing, the advice on self-promotion and, worst of all, the language that pervades blawgospheric discourse has become increasingly directed to open, notorious marketing.\u00a0 Many of the most popular blawgs around are solely directed toward marketing.\u00a0 Many of the best writers in the blawgosphere post only about marketing.\u00a0\u00a0 How to snag the last client on earth will be the final post in the blawgosphere.<\/em><\/p>\n

Is this all we lawyers are?\u00a0 Is this all we want to be?<\/em><\/p>\n

Scott also pokes fun at the fog of marketing lingo that has spread across the blawgisphere.\u00a0 He worries: “One of my gravest fears for the blawgosphere is that it will turn into one giant infomercial, all about self-promotion and marketing, both to other lawyers . . and clients.”<\/p>\n

The response (similar to when this weblog passes judgment on lawyer activity that seems a bit too acquisitive) was defensive and angry, and poor Scott ended up spending far too much of his week replying to the carping.\u00a0 He probably doesn’t really want any more attention, but — if you tend to agree with his analysis and perspective — Prof. Yabut and I urge you nonetheless to head over there a show your support.<\/p>\n

\"\" N<\/strong><\/em>aturally, we think a great antidote to all those lawyers beating the bushes for clients, is a few more idyllic haiku by Matt Morden<\/a> from \u201cWing Beats: British Birds in Haiku<\/a><\/em>\u201d (Snapshot Press, 2008):<\/p>\n

bent back
\nby april wind
\ncormorant wings<\/p>\n

\n

\n

december dawn
\noystercatchers deep in
\nthe cockle truck tracks<\/p>\n

strategy planning
\ncrows disappear
\ninto the slates<\/p>\n

\n

\n

stadium tour
\na pigeon struts
\nin the manager’s box<\/p>\n

… by Matt Morden – Wing Beats: British Birds in Haiku<\/a><\/em> (Snapshot Press, 2008);
\norig pub.- Stumbles in Clover<\/em> (Snapshot Press, 2007)
\nexcept: “stadium tour” – A Dark Afternoon<\/em> (2000)<\/p>\n

<\/em><\/p>\n

. . find more Wing Beats<\/em> and avian haiku here<\/a> and there<\/a>. \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

rubbernecking the sunset geese \u2013 a tailgater honks -poem (& photo) by dagosan – orig. tinywords – December 12, 2006 The f\/k\/a Gang started complaining about the trend in lawyer marketing years ago — the constant stress on brand creation, selling strategies and self-promotion. (see, e.g., “Brand Lex” and “lawyers as tin men“)\u00a0 In “Is […]<\/p>\n","protected":false},"author":94,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-10309","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6kP1R-2Gh","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/10309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/comments?post=10309"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/10309\/revisions"}],"predecessor-version":[{"id":12111,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/posts\/10309\/revisions\/12111"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/media?parent=10309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/categories?post=10309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ethicalesq\/wp-json\/wp\/v2\/tags?post=10309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}