I’m a little tired from post-Easter traveling today, so maybe I missed it when I quickly
perused the ABA TechShow 2005 website. I’m wondering: When and how does the
conference treat the harnessing of technology to help lawyers serve clients better —
especially the less-than-sophisticated client (the average consumer and small business)?
“computer Weary” There are many sessions on avoiding malpractice when adopting new technologies,
which is an important topic that is more about averting lawyer pain than promoting client gain.
The TechShow also offers plenty of tips for honing “marketing” strategies that will attract premium
clients. But, I was hoping for a demonstration of interest in how technology can assist (and
prod) the legal profession to promote clients’ interests in both macro and micro ways — to bring
more efficient and less expensive legal services, along with more pricing and service options.
E.g., spotlighting the ability and potential of technology to support the Self-Help
revolution — so that clients can solve many legal problems on their own, or with
minimal use of lawyers (see our post); and exploring whether technology can make
“unbundling” more practical and available
None of the Educational Sessions appears to treat these topics. We might not expect
the corporate sponsors to care, but how about the ABA committees working on access to
the justice system for those with low or moderate income? Maybe the topic will come up in
Eugene Lee’s keynote address, where he’ll “discuss how the legal community can take advantage
of new technologies without having to dramatically alter the way they work.” [But, what’s wrong
with a few “dramatic” changes?]
TechShow Chair Jim Calloway is aware of these and similar issues. Last October,
we quoted from his article Alternative Billing for the “Main Street Lawyer” (with Mark
A. Robertson, LPM, Sept. 2004). So, I’m sure he’s tucked a few gems in the conference
Program, and that the ovesight has been mine, not his.
The Legal Ethic’s Blog‘s Ben Cowgill has set up a LEB Techshow webpage he hopes will be “a
valuable resource about the intersection of legal ethics and legal technology, using TechShow as
a springboard.” I don’t believe the intersection should take place solely at the “micro” level of
professional responsibility and legal ethics. Beyond the level of mechanical rules, it should go
deeper to the level of first principles regarding the profession’s duties to its clients and society.
Technology offers the chance to breathe life again into the listless cliche about putting the client’s
interests first. In the 21st Century, consumers want choice; they want to be active participants
in the design and implementation of the services they receive. They want information that will
permit them to understand risks and tradeoffs when making purchasing decisions. If the profession
truly believes that lawyers are the agents and clients the principals, it must be actively seeking to
harness new and evolving technologies in the service of all clients (not merely those sophisticated
and powerful enough to demand their rights), and not merely in the service of profits, or in the
preservation of lawyer prerogatives.
Technology can help lawyers better compete and innovate. But, doing so ethically is not just a matter
of following the minute ethical rules of the road. The ABA TechShow 2005 should be helping lawyers
comply with those rules of the road. But it should also be acknowledging and advancing a broader
focus and commitment on doing what is best for the client — on sharing the benefits of technology
with all who need legal services.
Let me know about any TechShow sessions and materials that serve these
broader ethical issues. I’d be pleased to find out that I’ve overlooked them.
“schoolBrooks” by Randy Brooks, from School’s Out (Press Here, 1999):
up late with old friends . . .
my daughter and her blankie
out of the dark again
evening cool
only the widow’s muddied shoes
on the back porch
Easter lily
on the shut-in’s coffee table. . .
fingers over each petal
her chocolate breath
mingles with mine —
easter sunset
hills behind
snow mist —
tailgater in the mirror
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our chilly hug —
ice encircles
the island
[March 28, 2005]
March 28, 2005
ABA TechShow 2005: an ethical soul in the machine?
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