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f/k/a archives . . . real opinions & real haiku

November 4, 2004

taglines: the veritas stops here!

Filed under: pre-06-2006 — David Giacalone @ 4:29 pm

When it comes to Truth-In-Tagline issues, it’s the news media that’s gotten all the attention this year.
[mostly them, from guys like him, but also from myself]  However, a little column in this month’s Harvard
Magazine has suggested that another segment of snappy sloganneers may need closer scrutiny: institutions
of higher learning.    Muckrakers are urged to head over to The Great Stamats Tagline Repository, which
currently has 550 taglines in its searchable database and is seeking more.
Stamats is a “higher education integrated marketing solutions company.”  It’s

tagline, promises kept, is explained here.

The column includes the following sample taglines (“World’s Greatest Taglines?,” The College Pump,
Harvard Magazine, Nov-Dec 2004):

  • The directional. Seton Hill University, Pennsylvania: “This Way Up.”
  • The hortatory. University of Houston, Downtown: “Get a Life!”
  • The pecuniary. Amarillo College, Texas: “Give yourself a raise…Education Pays!”
  • The ominous. Boyce College, Kentucky: “The harvest is ready. Are you?”
  • The sassy. University of Alaska, Fairbanks: “Latitude with Attitude.”
  • paint can Here are the thirteen law school taglines in the Stamats Collection.  You can judge for
    yourselves the efficacy and veracity of the slogans.   And, wonder along with your Editor just what
    some of these folks are hoping to accomplish — and, whether a misleading tagline can be the basis
    of a lawsuit.  [And, where should the querist apply who did this Google search today?]
    Tagline School Name State/Province
    New Frontiers in the Law Chicago Kent College of Law Illinois
    Law Is Universal Florida Coastal School of Law Florida
    Lawyers of the Future Indiana University, Bloomington School of Law Indiana
    Educating a different kind of lawyer Notre Dame Law School Indiana
    Law is More Than a Profession. It’s a Calling. Regent University School of Law Virginia
    Real World. Real Law. Temple University James E. Beasley School of Law Pennsylvania
    Preparing the Lawyer of the 21st Century University of Akron School of Law Ohio
    Law Lives Here. University of Denver College of Law Colorado
    Faithful Stewards of the Law University of Oklahoma College of Law Oklahoma
    What kind of lawyer will you be? University of the Pacific McGeorge School of Law California
    The law is the true embodiment of everything that’s excellent. University of Toledo College of Law Ohio
    This is real. This is Valpo Law Valparaiso University School of Law Indiana
    Noble ideas, ethics, and love of the law. Yeshiva University, Cardozo School of Law New York

    poetics as usual

    Filed under: pre-06-2006 — David Giacalone @ 12:51 pm

    Ah, back to haiku — our job #1. 

    autumn evening —

    yellow leaves cover

    the plot reserved for me




    Cold autumn twilight —

    the garden slope’s stepping stone

    edging out of line




    credits: “Cold autumn twilight” — Modern Haiku XXXI:2

                “Autumn evening” — Modern Haiku XXX:2



    election over

    dirty laundry



                                     [Nov. 4, 2004]


    one-breath pundit  

      • Interesting: The Future of Marriage “Matrimony today isn’t what we thought it was–
        and will likely evolve still more in light of powerful demographic, economic, social, and

        legal trends” by Harbour Fraser Hodder (Harvard Magazine, Nov-Dec 2004).

      • This, too: Forum: Understanding Welfare Reform — “The 1996 law, broadly understood,

        was a surprising success. But that outcome does not support the case for further restrictions,”

        by Scott Winship and Christopher Jencks (Harvard Magazine, Nov-Dec 2004).

    Will Rogers, won’t you please come home

    Filed under: pre-06-2006 — David Giacalone @ 10:56 am


    We could sure use another Will Rogers in America — his sharp-but-gentle humor and

    insights were enjoyed and appreciated by the entire Nation (except the pols).  Rogers

    was born 125 years ago today — November 4, 1879.  It’s not hard to image what he 

    would have thought of this last election. 



    Enjoy some Quotes from the Will Rogers Memorial Archives, that speak to us today:  lasso


    `Nowadays it is about as big a crime to be dumb as it is to be dishonest.’

    `This country is not where it is today on account of any one man. It is here on account of the real common sense of the Big Normal Majority.’

    `I don’t care how little your country is, you got a right to run it like you want to. When the big nations quit meddling then the world will have peace.’

    `People talk peace. But men give their life’s work to war. It won’t stop ’til there is as much brains and scientific study put to aid peace as there is to promote war.’

    `You can be killed just as dead in an unjustified war as you can in one protecting your own home.’

    diner dude gray

    `All I know is what I read in the papers.’

    `Live your life so that whenever you lose, you are ahead.’

    `No man is great if he thinks he is.’

    `It’s great to be great, but its greater to be human.’

    `People are marvelous in their generosity if they just know the cause is there.’

    `We’ll hold the distinction of being the only Nation in the history of the world that ever went to the poor house in an automobile.’

    `We will never have true civilization until we have learned to recognize the rights of others.’


    lasso flip  And, a few more, from


    Diplomacy is the art of saying ‘Nice doggie’ until you can find a rock.  


    On account of being a democracy and run by the people, we are the only nation in the

    world that has to keep a government four years, no matter what it does.


    There’s no trick to being a humorist when you have the whole government working for you.


    We are all here for a spell; get all the good laughs you can.


    The income tax has made more liars out of the American people than golf has.


    You know everybody is ignorant, only on different subjects.


    p.s. See Part II on Will Rogers and the Risk Pool.


           branding iron

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