- p/i firm Pennock, Breedlove & Noll (Saratoga County, NY) makes Fair Fee Promise — tv ad abandons standard contingency fee. [ethicalEsq is ecstatic: see here, here, and where’s the risk?]
update (excerpt from our post contingency fees: market failure, April 3, 2006):
To my dismay, however, that firm — Pennock, Breedlove & Noll – which we praised in July 2004 after seeing its new tv ads, has removed its Fair Fee Promise from its ads and website. [the URL http://www.fairfeepromise.com/ now redirects you to http://www.pbnlawyers.com/ ]
The PB&N masthead logo has replaced “Fair Fee Promise” with the innocuous, uninformative, and non-threatening (to other lawyers) “Fighting for You.” Although the site’s “personal injury” page still has the caption “IT’S OUR JOB TO GET YOU MORE, FOR LESS,” there is currently not one word about fees on that page, nor any other, beyond saying they only take a fee if you win. I would love to know what prompted this change — and, especially whether there have been hints (subtle or not) from their p/i colleagues that price competition is not acceptable in their guild.
