{"id":134,"date":"2005-10-25T15:33:41","date_gmt":"2005-10-25T19:33:41","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/ecclog\/2005\/10\/25\/downward-progression-aka-my-consumer-s"},"modified":"2005-10-25T15:33:41","modified_gmt":"2005-10-25T19:33:41","slug":"downward-progression-aka-my-consumer-snobbery","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ecclog\/2005\/10\/25\/downward-progression-aka-my-consumer-snobbery\/","title":{"rendered":"Downward Progression (a.k.a. My Consumer Snobbery)"},"content":{"rendered":"<p><a name='a1006'><\/a><\/p>\n<p>Last Christmas, I purchased <a href=\"http:\/\/www.fresh.com\/html\/candles\/candleset.shtml\">Fresh candles<\/a> as presents from the Hitchcock-era classic SF <a href=\"http:\/\/www.gumps.com\">Gump&#8217;s<\/a>.&nbsp; This year Fresh products are for sale at <a href=\"http:\/\/www.bathandbodyworks.com\/family\/index.jsp?categoryId=2079007&amp;cp=2073258\">Bath and Bodyworks<\/a><br \/>\nand there&#8217;s a cross-promotion with Memoirs of a Geisha: the<br \/>\nMovie.&nbsp; I may never spend another dime if this mass adoption rate<br \/>\ncontinues to speed up (it&#8217;s the same efficient pattern: (1) get<br \/>\nproducts into small, hip boutiques; (2) give products away to celebs;<br \/>\n(3) work out deal with celeb publicist and fashion\/entertainment mags<br \/>\nto mention product in print; (4) get product into highend store; and<br \/>\n(5) move product down to mass retailer &#8211;&gt; all in 18 months tops).<\/p>\n<p>Wait, B&amp;BW now carries <a href=\"http:\/\/www.bathandbodyworks.com\/category\/index.jsp?categoryId=2083081&amp;cp=2073258\">Molton Brown<\/a><br \/>\nproducts?&nbsp; Geez, the Limited Corp. is reinventing the brand away<br \/>\nfrom my associations of it with teenage girls smelling of trips to the<br \/>\nmall.<\/p>\n<p>Do I need to go to b school to become a brand manager?<\/p>\n<p>**<\/p>\n<p>Oddly, I hated Goldin&#8217;s Memoirs of a Geisha, when I read it, but I may see the film thanks to its intriguing trailer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Christmas, I purchased Fresh candles as presents from the Hitchcock-era classic SF Gump&#8217;s.&nbsp; This year Fresh products are for sale at Bath and Bodyworks and there&#8217;s a cross-promotion with Memoirs of a Geisha: the Movie.&nbsp; I may never spend another dime if this mass adoption rate continues to speed up (it&#8217;s the same efficient [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-legalese"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ecclog\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}