{"id":769,"date":"2006-02-24T19:52:21","date_gmt":"2006-02-24T23:52:21","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/dbnews\/2006\/02\/24\/branding-the-olympics-sports-no-sports"},"modified":"2006-02-24T19:52:21","modified_gmt":"2006-02-24T23:52:21","slug":"branding-the-olympics-sports-no-sports","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2006\/02\/24\/branding-the-olympics-sports-no-sports\/","title":{"rendered":"Branding the Olympics &#8211; Sports No Sports"},"content":{"rendered":"<p><a name='a8046'><\/a><\/p>\n<table width=\"537\" border=\"0\">\n<tr>\n<td height=\"626\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/skinaked.jpg\" width=\"300\" height=\"554\" align=\"left\">This<br \/>\n        ersatz network media event they are calling the Winter Olympics is really<br \/>\n        starting to chap our ass. The whole thing leaves a nasty taste in our<br \/>\n        mouth, as it seems to have been trumped up merely to get more mileage<br \/>\n        out of the worldwide branding potential of a single word &#8211; &quot;Olympics&quot;.<\/p>\n<p>We all know the inspirational story of how an aristocratic French poof<br \/>\n        named Pierre Fredy resurrected the concept of an athletic meeting of<br \/>\n        nations  in 1896. But the story is<br \/>\n        much older<br \/>\n        and<br \/>\n        iconic than that &#8211; who hasn&#8217;t heard the stories of the original Ancient<br \/>\n        Olympic Games, started in 776 BC near the historical Mt. Olympus, with<br \/>\n        their naked homoerotic wrestlers, Bacchanalian feasts and ritual Temple<br \/>\n        &#8216;Ho&#8217;s. Further, on yet another level even deeper in the collective subconscious<br \/>\n        and the mists of time is the story of the mythical Olympus, home to Zeus,<br \/>\n        Triton, Uranus and Dionysus.<\/p>\n<p>With so many levels of meaning and resonance, combined with the success<br \/>\n        of the Modern Summer Olympic Games, is it any wonder that in 1924 a bunch<br \/>\n        of European aristocratically cloned the franchise and held the first<br \/>\n        Winter Games in Chamonix, France.<\/p>\n<p>We remember watching the winter games as a kid. Growing up in the snow<br \/>\n        belt girdling the Great Lakes, we could relate to the sledding events<br \/>\n        as the major league equivalent of what we ran out to do on  Suicide<br \/>\n        Hillside on<br \/>\n        nearby<br \/>\n        Cobb&#8217;s Hill<br \/>\n        every time we got more than an inch or two of snow, which was practically<br \/>\n        every other day for four months.<\/p>\n<p>And the large hill ski jumping on the little TV screen looked like the<br \/>\n        closest a human being could get to flying, and we all watched fascinated,<br \/>\n        imagining<br \/>\n        it<br \/>\n        was<br \/>\n        us soaring through the air, and waiting for the inevitable, excruciating<br \/>\n        crash.<\/p>\n<p>But what these originally borderline Winter Games have morphed into<br \/>\n        is something a thousand times worse.&nbsp; Our complaints fall into two<br \/>\n        categories: first, many of the &quot;sports&quot; are clearly not sports by any<br \/>\n        rational definition<br \/>\n        of the word, and second, the makeup and presentation of the latest generation<br \/>\n        of made up sports, currently being force fed to the worldwide TV audience<br \/>\n        in a misbegotten attempt to pump up their ratings in the key youth demographic.<\/p>\n<p>As to which sports are worthy of the name, and which not, lets take<br \/>\n        them one at a time. We start from the firm conviction that Sports are<br \/>\n        like<br \/>\n        Science:<br \/>\n        they<br \/>\n        must be objective, quantifiable, and replicable over time and across<br \/>\n        the globe. That is, the human being who can get from Point A to Point<br \/>\n        B,<br \/>\n        these two points being 100 meters apart, in the shortest elapsed time,<br \/>\n        can be quantified. We can say who is the fastest person on the planet,<br \/>\n        between A and B, be they in Stockholm or Nigeria or Kingston. There are<br \/>\n        no style points in the 100 meter dash.<\/p>\n<p>In alphabetical order:<\/p>\n<p><strong>Alpine skiing<\/strong> &#8211; Clearly a sport. The classic three<br \/>\n        disciplines of Slalom, Grand Slalom and Downhill offer a spine-tingling<br \/>\n        combination of speed,<br \/>\n        skill and guts. The cool thing about world-class skiing was that to<br \/>\n        win you had to be right on that edge between control and out-of-control.<br \/>\n        No question as to who wins &#8211; fastest skier down the hill grabs the gold.<\/p>\n<p><strong>Bobsled, luge and skeleton<\/strong> &#8211; Great, gripping, true<br \/>\n        sports which combine speed and skill with equipment and technology.&nbsp; There<br \/>\n        is something very appealing about sports which require small mechanical<br \/>\n        implements,<br \/>\n        which evolve over time and can give one or another athlete that winning<br \/>\n        edge.<\/p>\n<p><strong>Cross country and Biathalon<\/strong> &#8211; also among our favorites<br \/>\n        and clearly real sports. Sure Biathalon is the bastard child of cross-country<br \/>\n        skiing and<br \/>\n        shooting, but there&#8217;s<br \/>\n        no rule that a bastard can&#8217;t be an authentic Olympic sport, especially if both of its parent qualify. As a participant sport, cross-country<br \/>\n        always seemed to lose the energy-in, adrenaline-out comparison with its<br \/>\n        downhill cousin. As to shooting, well the Dowbrigade DOES have a Varsity<br \/>\n        Letter for his participation on the Harvard Rifle Team, but we&#8217;ve never<br \/>\n        tried to shoot on skis.<\/p>\n<p><strong>Curling<\/strong> &#8211; now we get into the first gray area. Unlike<br \/>\n        most Americans, we grew up around curling, learned it at the knees of<br \/>\n        a French-Canadian<br \/>\n        nanny.<br \/>\n        It is objective, the rules are clear, if obscure, and there is a clear<br \/>\n        winner in every match. Curling, however, has more in common with chess<br \/>\n        or billiards,<br \/>\n        both of which it resembles in the importance of positional play, than<br \/>\n        traditional contact or speed sports. Borderline sport.<\/p>\n<p><strong>Figure Skating<\/strong> &#8211; not only is figure skating NOT a true<br \/>\n        sport, like female gymnastics it skates on dangerously thin ice between<br \/>\n         child abuse and kiddie porn.<br \/>\n        Driven, doped sacrificial virgins have been featured players in popular<br \/>\n        and ritual entertainment since even before the Ancient Olympics, but<br \/>\n        that doesn&#8217;t make them real sports. At best, this can be considered a<br \/>\n        performance art, like ballet or cheerleading, but there<br \/>\n        is no way something with Judges awarding style points should be considered<br \/>\n        a competitive sport. At worst, most of the adult participants should<br \/>\n        be arrested and charged with sex crimes.<\/p>\n<p><strong>Freestyle skiing<\/strong> &#8211; See above. Is there no difference<br \/>\n        anymore between the Olympics and the X-games? Deserves to be an Olympic<br \/>\n        sport about as much as Ballroom<br \/>\n        Dancing.or Ice Sculpture.<\/p>\n<p><strong>Ice Hockey <\/strong>&#8211; One of the original Big 4 professional<br \/>\n        sports, and a joy to watch.&nbsp; To us, the Olympic variety is much<br \/>\n        more entertaining than the NHL.&nbsp; Professional athletes these days<br \/>\n        are mercenaries &#8211; they rarely care about the name on the front of the<br \/>\n        shirt.&nbsp; The<br \/>\n        exception is when that shirt belongs to their national team &#8211; even jaded<br \/>\n        millionaires can still feel the stirring of patriotism when given sufficient<br \/>\n        prompting. A real sport.<\/p>\n<p><strong>Ski Jumping<\/strong> &#8211; Still the closest a human being can get to flying, without<br \/>\n        a motor or drugs. Judging is easy &#8211; all you need is a loooong tape measure.<br \/>\n        A real sport.<\/p>\n<p><strong>Snowboarding<\/strong> &#8211; Once again, tricks and style trump going<br \/>\n        faster, jumping higher, and scoring more goals. If snowboarding is an<br \/>\n        Olympic sport, how about<br \/>\n        its inspiration, skateboarding?&nbsp; How about Pogo Stick jumping? Bungie<br \/>\n        jumping? <\/p>\n<p><strong>Speed Skating<\/strong> &#8211; We don&#8217;t care if the track is short or long, speed skating<br \/>\n        is a real sport.&nbsp; It doesn&#8217;t matter what you wear, whether you flirt<br \/>\n        with the audience, or what your hair looks like, as long as you get to<br \/>\n        the finish line first.&nbsp; Plus, there is is a lot of pushing, elbowing<br \/>\n        and disqualifications between here and there. Definitely a real sport.<\/p>\n<p>Finally, we are finding it really objectionable the way the new &quot;youth-oriented&quot;<br \/>\n        sports are being sold to the public. Freestyle skiing, the half-pipe,<br \/>\n        and snowboarding are being promoted as some kind of de-gangsterized,<br \/>\n        hip hop break dancing. From iPod buds dangling from $500 haircuts to<br \/>\n        stories of personal struggles with zits and supportive parents, this<br \/>\n        whole movement<br \/>\n        is a travesty of what a real sport should be. .<\/p>\n<p>It is embarrassingly clear that the TV networks are playing up these<br \/>\n        sports in a desperate attempt to find a few fresh new faces to use as<br \/>\n        fodder for the<br \/>\n        insatiable pages of People magazine, and as human vehicles  to sell<br \/>\n        whatever for a few new product cycles, before being forgotten, abandoned<br \/>\n        and discarded to the trash bin of Olympians past.<\/p>\n<p>Not that there is anything wrong with boarding or mogul skiing.&nbsp; They<br \/>\n        are a lot of fun, and as we all know, kids just want to have fun. But<br \/>\n        there is no reason to name a World Champion in having fun. In fact,<br \/>\n        we all like to think we have a shot at that one, despite our age, decrepitude<br \/>\n        or lack of athletic ability.<\/p>\n<p>Personally, the Dowbrigade is a traditionalist, and would like to see<br \/>\n        the Olympics return to their authentic origins. Naked, sweaty guys,<br \/>\n        bathed in oil and eager to rip one another limb from limb, all competitions<br \/>\n        to be followed by wild Dionysian revelry with exotic temple prostitutes<br \/>\n        and heaps of ceremonial intoxicants.<\/p>\n<p>Those Olympics just aren&#8217;t what they used to be&#8230;.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>This ersatz network media event they are calling the Winter Olympics is really starting to chap our ass. The whole thing leaves a nasty taste in our mouth, as it seems to have been trumped up merely to get more &hellip; <a href=\"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2006\/02\/24\/branding-the-olympics-sports-no-sports\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":299,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-sports"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/users\/299"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}