At any rate, we ended up at the Cambridge Common, a college-type Pub Greg sells sponsorships to beer companies which provide the beer, of He has also obtained the rights to Winecasting.com and Coffeecasting.com. Anyway, if any of you are curious of what a Beercast sounds like, or Personally, we think this whole Beercasting thing, and quite honestly Cambridge Common Beercast, table #2, topic #38<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":" At the Thursday Berkman Meeting last week, along with the usual virtual surprises and fascinating opportunities to waste time and commune with weird, smart people, we had the opportunity to meet Greg Narain, the human embodiment of the principle of … Continue reading ![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/beerkast.jpg\")
At the Thursday
\n Berkman Meeting<\/a> last week, along with the usual virtual
\n surprises and
\n fascinating opportunities to waste time and commune with weird,
\n smart people, we had the opportunity to meet Greg Narain, the
\n human embodiment of the principle of pure promotion in the Internet age.
\n Although our opinion admittedly comes from a small sample, Greg, who is responsible
\n for SocialTwister.com<\/a> and is
\n making a significant splash with Beercasting.com<\/a>,
\n seems to come from a marketing background and gives the impression that
\n every breath he takes and word he speaks are part of some vast lifelong
\n marketing plan. We got the impression that were it possible he would
\n have each article of clothing he donned in the morning and each and every
\n sentence that emerged from his mouth during the day pre-vetted by focus
\n groups for maximum effectiveness and support for the coordinated complex
\n of marketing initiatives which compose the life of Greg Narain.<\/p>\n
\n a few blocks from the faux-Victorian house which houses the Berkman Center,
\n as we often do. The rather simple but apparently popular essence of
\n a Beercast<\/a> is the recording of
\n Bar Conversations and their posting on the Net, categorized by date,
\n topic and table. According to Greg
\n this model is so devastatingly effective that he is currently the subject
\n of a bidding war between the world’s major breweries for excusive sponsorships
\n of the budding beercasting network. Claiming to have created the first
\n viable revenue model of the podcasting movement, he comes across as the
\n Poster Boy for Crass Commercialism and Flash Marketing. He seems doomed
\n to wealth and dueling revenue streams.<\/p>\n
\n course, and promotional costs. He sells commercials on his various web
\n sites and in the beercasts, at the beginning of each snippet. For
\n a price he will artfully drop advertisers names
\n and products into the actual conversations. He will also actually
\n sell the topics, letting sponsors decide what each table will talk about.
\n You may be able to catch the current
\n beercasting tour<\/a> at a bar near you,
\n or get it to COME to a bar near you, for a still-small fee. Call
\n now. We get the impression Greg would beercast a Bar Mitzvah if the price
\n was
\n right and he could get the Rabbi’s permission.<\/p>\n
\n We hope some angler has already gotten hold of Flycasting.com, because
\n this guy wants it all.<\/p>\n
\n what the Dowbrigade sounds like, this
\n link<\/a> will get you to a twenty-minute
\n spiel by a quartet including the brainy and beautiful Lisa
\n Williams<\/a>,
\n our Video-blogging hero Steve Garfield<\/a>,
\n blogging enabler Shimon
\n Rura<\/a>
\n (Father of Frassle)<\/a> and yours
\n truly revealing personal secrets and embarrassing themselves while under
\n the
\n influence. For our part, the Dowbrigade
\n recounts a certain episode on the Colombian-Ecuadorian border for which
\n the statute of limitations has fortunately long since expired.<\/p>\n
\n the majority of the Anykindofcasting we have listened to, is a waste
\n of time. We spent ten years listening to conversations in bars, and can’t
\n remember a single one or anything that we learned in the process, other
\n than to stay out of bars because after two beers our brain turns to oatmeal.But
\n judge for yourself.<\/p>\n