Think of it. Unique shape, vaguelly phallic but in All in all, an iconic, timeless masterpiece of design, The banana was a perfect package, except for one thing Riding the Red Line home from the airport recently, "Excuse me," she said, with a pitying look, "but I think A downward glance confirmed it: my backpack was smeared with a gooey, essay from the Globe<\/a><\/p>\n homepage of the Banana Bunker<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":" When we teach Marketing in one of our business classes, along with Product, Price, Promotion, Placement we add a fifth "P": Packaging. And when introducing the topic we always use the same example as the paragon of perfection in packaging … Continue reading ![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/banabubk.jpg\")
When we teach Marketing in one of our business classes,
\n along with Product, Price, Promotion, Placement<\/a> we
\n add a fifth "P": Packaging. And when introducing the topic we always
\n use the same example as the paragon of perfection in packaging – the
\n banana.<\/p>\n
\n a colorful, kid-friendly sort of way. Bright, primary color, with built
\n in spotting to indicate its present point on the ripeness scale. Disposable,
\n 100% biodegradable cover. So easy to open even a three-year-old can
\n handle it.<\/p>\n
\n an exmple to all us mere mortals that the original Grand Designer not
\n only knew what she was doing, but had a firm grasp of the value of
\n simplicity and elegance in the greatest designs. As well as a swell
\n sense of humor.<\/p>\n
\n – squishability. Now, thanks to Paul Stemple and the Banana
\n Bunker<\/a>,
\n squishability may be a thing of the past. Check
\n out this essay in today’s Boston
\n Globe<\/a>:<\/p>\n
\n I was tapped on the arm by a woman who turned out to be the bearer
\n of very bad news.<\/p>\n
\n you’ve put your bag on some food."<\/p>\n
\n chunky, yellowish substance that, to my mortification, also coated
\n my pants, my shoes, the floor of the train, and the seat next to mine.
\n The muck, I realized, was the remnants of a banana I had tucked into
\n the side pocket of my backpack earlier that day. It had slipped through
\n a tear in the mesh and — during two flights, one layover, a shuttle
\n bus ride, and a subway trip — been smashed to oblivion.<\/em><\/p>\n