{"id":2442,"date":"2004-07-11T15:24:46","date_gmt":"2004-07-11T19:24:46","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/dbnews\/2004\/07\/11\/hollywood-penetration\/"},"modified":"2004-07-11T15:24:46","modified_gmt":"2004-07-11T19:24:46","slug":"hollywood-penetration","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2004\/07\/11\/hollywood-penetration\/","title":{"rendered":"Hollywood Penetration"},"content":{"rendered":"<p><a name='a3498'><\/a><\/p>\n<table width=\"537\" border=\"0\">\n<tr>\n<td width=\"537\">\n<p> <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/kidman.jpg\" width=\"524\" height=\"342\">Once again at the helm of a mixed bunch of foreign lawyers<br \/>\n        at the BU law school, we are reminded of how topical and unresolved is<br \/>\n        the legal area of copyright protection, intellectual property rights<br \/>\n        and electronic distribution, especially in the international arena.<\/p>\n<p>However, from an Ivy encrusted broadband fortress it is easy to ignore<br \/>\n        or forget the way in which this issue impacts the lives of literally<br \/>\n        billions of the planets inhabitants on a daily basis. We are talking<br \/>\n        about the emergence of Video CD&#8217;s as the main mode of penetration for<br \/>\n        Hollywood and major studio motion pictures into the poorer regions of<br \/>\n        the world.<\/p>\n<p>The Dowbrigade has just returned from several months in the Third World,<br \/>\n        and we must say that the breath and depth of the penetration is breathtaking.&nbsp; In<br \/>\n        towns and villages as small as a few hundred people, there is now a brisk<br \/>\n        sale in illegal Video CD&#8217;s, with awareness of and demand for the latest<br \/>\n        releases. In the cities there are city blocks and entire districts dedicated<br \/>\n        to the illegal movies trade.<\/p>\n<p>The most incredible aspect is the speed with which the illegal copies<br \/>\n        appear. Not only movies which have not come out on DVD in the States<br \/>\n        yet, but movies that are still in the first-run theaters! When the blockbuster<br \/>\n        &quot;The Day After Tomorrow&quot; came out in the US on a Friday, by the following<br \/>\n        Monday &#8211; THREE DAYS LATER &#8211; decent copies were selling like hotcakes<br \/>\n        in the Andean market town of Huaraz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/cdbro.jpg\" width=\"240\" height=\"218\" align=\"left\">The economics<br \/>\n        speak for themselves.&nbsp; Going to see a movie in a<br \/>\n        movie theater in South America costs about $2.50-$3.50. A video CD with<br \/>\n        a full length hollywood movie costs ONE DOLLAR, or three for two-fifty!<br \/>\n        They use cheap media (note crack in brand-new copy of Dogtown!) so the<br \/>\n        diskette itself probably only costs a few pennies.&nbsp; The rest is<br \/>\n        distributed up and down the line.&nbsp; I<br \/>\n        doubt Brad Pitt gets much for the copies of &quot;Troya&quot; that were selling<br \/>\n        when I left last month.<\/p>\n<p>The quality of the video image is, well, irregular, sometimes grainy<br \/>\n        and jumpy and sometimes surprisingly good.&nbsp; The scan at the top<br \/>\n        of this post is for a copy of&nbsp; Dog Town we picked up on our next<br \/>\n        to last night in Guayaquil.&nbsp; Actually,<br \/>\n        we took advantage of the 3 for $2.50 deal and got &quot;Gothika&quot;, &quot;Dogtown&quot;<br \/>\n        and &quot;Hellboy&quot;. Demonstrating another danger of buying movies from street<br \/>\n        vendors with no place to test them out, when we got back to the place<br \/>\n        we were staying we discovered that the Gothika CD case actually held<br \/>\n        a cinemagraphic gem called &quot;The Last American Virgin&quot;. The next night<br \/>\n        (our final) we hunted down the vendor and convinced him that he didn&#8217;t<br \/>\n        want to have a pissed off Dowbrigade on his case, what with all of our<br \/>\n        connections to shady characters in high places. We got Gothika.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/cloup.jpg\" width=\"379\" height=\"178\" align=\"right\">The shoddy materials are evident in the printing on the cover; it is<br \/>\n        blurry, faded and in many spots illegible (see closeup). And the quality<br \/>\n        of the CD&#8217;s themselves leaves something to be desired. Witness the final<br \/>\n        scan, of the Dogtown CD after we tried carefully, and unsuccessfully,<br \/>\n        to pry it from the cheap plastic case.<\/p>\n<p>And we really wanted to see that one! And who is behind this nefarious<br \/>\n        business, ripping off virtuous American companies like Miramax and Tombstone<br \/>\n        Productions and hard working artists like Julia Roberts and Adam Sandler?<br \/>\n        A clue is provided, at least on a national scale, by the news that while<br \/>\n        we were in Peru there was a well-publicized bust of a member of the national<br \/>\n        legislature<br \/>\n        who<br \/>\n        was<br \/>\n        the titular owner<br \/>\n        of 7 large seagoing containers which had arrived at Callao, the nations<br \/>\n        grandest port, full of &#8211; blank CD&#8217;s.&nbsp; About 20 million of them.<br \/>\n      Go figure.<\/p>\n<p>This illegal industry is a truly global, almost instantaneous media<br \/>\n        distribution system. We would be willing to bet that its product reaches<br \/>\n        within a very short time, an absolute majority of the people on the planet.<br \/>\n        It employs hundreds of thousands, perhaps millions of people around the<br \/>\n        world. And it serves as a cultural spigot, spraying American fashions<br \/>\n        and humor and values out helter-skelter to screens everywhere, for better<br \/>\n        or worse.\n      <\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Once again at the helm of a mixed bunch of foreign lawyers at the BU law school, we are reminded of how topical and unresolved is the legal area of copyright protection, intellectual property rights and electronic distribution, especially in &hellip; <a href=\"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2004\/07\/11\/hollywood-penetration\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":299,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1443],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","hentry","category-esl-links"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/2442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/users\/299"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/comments?post=2442"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/2442\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/media?parent=2442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/categories?post=2442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/tags?post=2442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}