![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/nales.jpg\")
Every
\n major Hollywood blockbuster has to have its attendant merchandising line.
\n People today can’t be content to just go to a movie one or twice
\n or fifteen times. They have to buy the seatshirt, the juice glasses, the
\n sheet and pillowcaase sets, toothbrushes, videogames, pajamas, action
\n figures and Disney-on-Ice reenactments<\/p>\n
No one has ever accused Mel Gibson of being anything less than a sensational
\nshowman and consumate capitalist. Current red-hot mercnadising tie-ins to Gibson’s
\nlatest "Passion" include pins, key chains, coffee mugs T-shirts and
\n2 1\/2 inch pewter nails bearing the inscription "Isaiah 53:5," referring
\nto
\na Bible verse that begins, "He was pierced for our transgressions . . ."<\/p>\n
The nails are hung on a leather thong and cost $16.99<\/p>\n
February 19, 2004 — Replicas of the nails used to hang Jesus on the
\n cross have become the red-hot official merchandise linked to Mel Gibson’s
\n controversial new movie, "The Passion of the Christ."<\/p>\n
<\/p>\n
from the New York Post<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":" Every major Hollywood blockbuster has to have its attendant merchandising line. People today can’t be content to just go to a movie one or twice or fifteen times. They have to buy the seatshirt, the juice glasses, the sheet … Continue reading