For 20 minutes during the Super Bowl on Feb. 1, 14 models dressed in lingerie "This is horrendous," said John Antil, professor of marketing from the DETROIT – DaimlerChrysler AG’s sponsorship of a Super Bowl halftime football game between lingerie-clad women could draw criticism, say experts. But the Lingerie Bowl is a marketing risk the automaker, which has become known for its sexually-suggestive ads, says it’s … Continue reading ![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/lbowl.jpg\")
<\/em>DETROIT
\n – DaimlerChrysler AG’s sponsorship of a Super Bowl halftime football
\n game between lingerie-clad women could draw criticism, say experts.
\n But the Lingerie Bowl is a marketing risk the automaker, which has
\n become known for its sexually-suggestive ads, says it’s willing to
\n take. <\/p>\n
\nwill participate in a tackle football game. The program will be broadcast live
\non a pay-per-view channel for an estimated $20 to $30 viewing fee.<\/p>\n
\n at the University of Delaware. "It is blatantly chauvinistic. You
\n have the potential of offending a significant amount of people and what
\n is the message? I am going to
\n think the car
\n is sexy or it makes me look more macho. It’s a boneheaded move."<\/p>\n
\n AP<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"