FRANKFURT (Reuters) – Hard working, dull and humorless?<\/p>\n Germany, which has been saddled with negative stereotypes since World War "We are known for being aggressive, thorough and pushy," said Given the weight of skepticism about Germany at home and abroad, advertising "It’s much more complex than branding Coca Cola," said Eberhard "We have an image problem but there is a lot of potential. People from Heard about the new German-Chinese restaurant? The food is great, but an hour later, you’re hungry for power… FRANKFURT (Reuters) – Hard working, dull and humorless? Germany, which has been saddled with negative stereotypes since World War II, is actually … Continue reading ![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/klinkk.jpg\")
Heard
\n about the new German-Chinese restaurant? The food is great, but an hour
\n later, you’re hungry for power…
\n <\/em><\/p>\n
\n II, is actually hip, hedonistic and laid back, a team of image consultants
\n is trying to persuade Britons.<\/p>\n
\n Ulrich Sacker, director of the Goethe Institute in London.<\/p>\n
\n executives say the task of rebranding will not be easy.<\/p>\n
\n Beutler, managing director at Saatchi and Saatchi in Frankfurt.<\/p>\n
\n need to stop being so pessimistic. There are lots of strong points about
\n Germany,
\n people just need to wake up to that." <\/p>\n
\n Reuters<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"