{"id":1347,"date":"2003-09-03T11:25:32","date_gmt":"2003-09-03T15:25:32","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/dbnews\/2003\/09\/03\/virtual-demos-make-real-world-sales\/"},"modified":"2003-09-03T11:25:32","modified_gmt":"2003-09-03T15:25:32","slug":"virtual-demos-make-real-world-sales","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2003\/09\/03\/virtual-demos-make-real-world-sales\/","title":{"rendered":"Virtual Demos Make Real-World Sales"},"content":{"rendered":"<p><a name='a922'><\/a><\/p>\n<table width=\"537\" border=\"0\">\n<tr>\n<td>\n<p>In an important confirmation of a principle that web designers have<br \/>\n        been pitching for years, a study at the University of Washington shows<br \/>\n        that advertisers that offer visitors interactive demonstrations on their<br \/>\n        web sites record  2 to 5 times higher sales than at sites which offer<br \/>\n        only static presentation of information.<\/p>\n<p>&quot;Virtual product demonstrations that allow individuals to interact<br \/>\n        with merchandise create more vivid mental images of the consumer using<br \/>\n        the products, thereby increasing the likelihood they&#8217;ll purchase the<br \/>\n        item,&quot; said Ann Schlosser, UW Business School assistant professor<br \/>\n        of marketing. <\/p>\n<p>        &quot;We&#8217;ve found that the more easily individuals can envision themselves<br \/>\n        using a product, the more likely they are to buy it.&quot; <\/p>\n<p>        Schlosser studied how consumers&#8217; buying intentions are influenced and<br \/>\n        affected by their participation in virtual-reality product demonstrations.<br \/>\n        She found that when users could manipulate products in the virtual world,<br \/>\n        their likelihood of making a purchase was much higher than when they<br \/>\n      received this information in a read-only, video or storyboard format. <\/p>\n<p><a href=\"http:\/\/www.eurekalert.org\/pub_releases\/2003-09\/uow-ssv090203.php\">from the Eureka Alert &#8211; University of Washington<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>In an important confirmation of a principle that web designers have been pitching for years, a study at the University of Washington shows that advertisers that offer visitors interactive demonstrations on their web sites record 2 to 5 times higher &hellip; <a href=\"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/2003\/09\/03\/virtual-demos-make-real-world-sales\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":299,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1443],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","hentry","category-esl-links"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/users\/299"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/dowbrigade\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}