”It smacks of heavy corporate involvement," said Jeff Why not create an additional revenue stream by selling naming rights to the National from the Boston Globe<\/a><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":" CADES COVE, Tenn. — The job posting for a new director of tourism for the National Park Service cites the usual requirements: expertise with budgets, ability to set priorities. But a new skill — the ability to ”create, nurture, and … Continue reading ![](\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/dowbrigade\/militaryyogi.gif\")
<\/a>CADES
\n COVE, Tenn. — The job posting for a new director of tourism for the
\n National Park Service cites the usual requirements: expertise with
\n budgets, ability to set priorities. But a new skill — the ability
\n to ”create, nurture, and expand tourism programs that promote private
\n sector support" — has environmentalists worrying about creeping
\n commercialization and added strain on already overburdened parks.<\/p>\n
\n Ruck, director of Public Employees for Environmental Responsibility, outlining
\n the first of several concerns with the position. ”Marketing tactics could
\n influence policy and lead to promiscuous partnering. That would allow wholesale
\n commercialization and ‘Disney-fy’ our national parks." <\/p>\n
\n Parks, like we do with Pro sports arenas? We could have the "Hanna
\n Barbara Jellystone National Park," the "Pfizer Viagra Arcadia National
\n Park" (slogan:
\n Get it up and Go!), Absolut Glacier National Park, Monsato Sequoia National
\n Park, Prince Spagetti Prince William Forest, Oil of Olay Dry Tortuga
\n National Park, Halliburton’s Badlands National Park. R.J. Reynolds Great
\n Smoky National Park, etc. The possibilities for merchandising and advertising
\n tie-ins are endless.<\/em><\/p>\n