{"id":467,"date":"2004-08-20T18:24:43","date_gmt":"2004-08-20T22:24:43","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/benadida\/2004\/08\/20\/ben-adida-adidas-footwear\/"},"modified":"2004-08-20T18:24:43","modified_gmt":"2004-08-20T22:24:43","slug":"ben-adida-adidas-footwear","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/ben\/2004\/08\/20\/ben-adida-adidas-footwear\/","title":{"rendered":"Ben Adida != Adidas Footwear"},"content":{"rendered":"<p><a name='a141'><\/a><\/p>\n<p>A friend of mine mentioned that he saw an ad when he <a href=\"http:\/\/www.google.com\/search?q=ben+adida&amp;ie=UTF-8&amp;oe=UTF-8\">googled for my name<\/a>. Further investigation into Google AdWords shows that Adidas, the footwear company, has actually purchased &#8220;ben adida&#8221; as a search term with Google. Which means that if I want to advertise under my own name, I&#8217;d have to pay 8 cents a click to be above the sneaker, not the usual 5 cents per click.<\/p>\n<p>Now, the funny thing is that people regularly ask if I&#8217;m related to Adidas, the shoe company. I&#8217;m not. But now Google is selling my name to them? Some people might claim I deserve a cut!<\/p>\n<p>I guess the real question is: who are these people out there who search for my name but then get distracted and decide to buy a pair of sneakers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A friend of mine mentioned that he saw an ad when he googled for my name. Further investigation into Google AdWords shows that Adidas, the footwear company, has actually purchased &#8220;ben adida&#8221; as a search term with Google. Which means that if I want to advertise under my own name, I&#8217;d have to pay 8 [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-467","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/ben\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}