{"id":13,"date":"2005-02-02T14:34:17","date_gmt":"2005-02-02T18:34:17","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/anderkoo\/2005\/02\/02\/product-service-systems\/"},"modified":"2005-02-02T14:34:17","modified_gmt":"2005-02-02T18:34:17","slug":"product-service-systems","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/2005\/02\/product-service-systems\/","title":{"rendered":"Product Service Systems"},"content":{"rendered":"<p><a name='a299'><\/a><\/p>\n<p>I was delighted to discover today the <a href=\"http:\/\/www.treehugger.com\/\">TreeHugger<\/a> blog for green hipsters:<\/p>\n<blockquote><p>TreeHugger<br \/>\nis the definitive, modern yet green lifestyle filter. It will help you<br \/>\nimprove your course, yet still maintain your aesthetic.<\/p><\/blockquote>\n<p>Among the concepts they push is the &#8220;Product Service Systems,&#8221; that is, the transformation of a product into a service. <a href=\"http:\/\/www.zipcar.com\/\">Zipcar<\/a><br \/>\nis the quintissential PSS, turning consumers from car-purchasers into<br \/>\ncar-micro-renters. It&#8217;s a business model that makes eminent sense<br \/>\n(consider the software industry from Open Source workshops to Microsoft<br \/>\nitself), though how &#8220;green&#8221; it is depends on the product\/service itself.<\/p>\n<p>For<br \/>\nexample, Zipcar enables more consumers to purchase fewer cars, which<br \/>\narguably reduces the demand for car manufacture. According to Zipcar,<br \/>\ncustomers end up driving less than they would have if they owned their<br \/>\nown cars &#8212; probably because the incentive system changes from trying<br \/>\nto maximize returns from a fixed investment (a purchased car) to<br \/>\nmiminizing a variable cost (car rental). The most important side effect<br \/>\nof this incentive change is that consumers begin internalizing the<br \/>\nexternal costs of driving, e.g. they see driving as exacting a cost<br \/>\neach time they drive, not just when they go to the gas station. (Do<br \/>\npeople really cut down on driving when gas prices go up? Perhaps not as<br \/>\nmuch as we&#8217;d like when you consider that the <a href=\"http:\/\/www.animana.org\/tab1\/13realpriceofgas.shtml\">full costs of gasoline usage<\/a><br \/>\nis not priced into the pump). Rather than impose those externalities on<br \/>\nconsumers via unpopular taxes, Zipcar does it through the extraction of<br \/>\nprofits &#8212; a win for environmentalists, a win for the company, and for<br \/>\nus at least, a win for the consumer.<\/p>\n<p>I don&#8217;t know that all PSS&#8217;s are environmentally superior to<br \/>\ntheir purchase alternatives. Some of the factors one might have to<br \/>\nweigh would be balancing the environmental costs of manufacture and<br \/>\ndelivery to those of the rental transaction and service delivery. For<br \/>\nexample, does <a href=\"http:\/\/www.ebay.com\">Ebay<\/a> have a net<br \/>\npositive effect on the environment (through the recycling of products<br \/>\nthat obviates the need for new manufacture) or a net negative effect<br \/>\n(through billions of micro-transactions that necessitate door-to-door<br \/>\ndeliveries on trucks)? A positive side effectfor those of us concerned<br \/>\nabout economic fairness of shifting from product- to service-delivery<br \/>\nis that most service delivery is more labor-intensive than product<br \/>\nmanufacture, which means that profits are necessarily distributed more<br \/>\nwidely across low- and medium-skill workers rather than concentrated<br \/>\namong high-skill workers and productivity-boosters like robots.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was delighted to discover today the TreeHugger blog for green hipsters: TreeHugger is the definitive, modern yet green lifestyle filter. It will help you improve your course, yet still maintain your aesthetic. Among the concepts they push is the &hellip; <a href=\"https:\/\/archive.blogs.harvard.edu\/anderkoo\/2005\/02\/product-service-systems\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/users\/271"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/anderkoo\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}