{"id":97,"date":"2006-06-09T12:41:30","date_gmt":"2006-06-09T16:41:30","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/2006\/06\/09\/web-site-seo-tips\/"},"modified":"2012-05-07T15:19:06","modified_gmt":"2012-05-07T19:19:06","slug":"web-site-seo-tips","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2006\/06\/09\/web-site-seo-tips\/","title":{"rendered":"My Web Site SEO Tips"},"content":{"rendered":"<p>If you came here looking for my web site SEO tips, you&#8217;ve come to the wrong place! A law firm management newsletter incorrectly attributed content from my article <strong><a href=\"http:\/\/www.infoworks1.com\/seo.html\">Top Ten Ways To Improve Your Web Site&#8217;s Search Engine Ranking<\/a><\/strong> to this blog. The article is published on my web site, just click on the link above to read it.<\/p>\n<p>The article where this information appeared (without permission) is titled &#8220;Law Firm Marketing Now Dependent on Search Engine Optimization&#8221; and it has a few problems. Even though I am a big proponent of search engine optimization of web sites, I believe this title is misleading and certainly overstates the importance of SEO to law firm marketing. Also the article confuses <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">search engine optimization<\/a> with <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_marketing\">search engine marketing<\/a> \u2014 two distinct but related activities. And at least one of the recommendations (&#8220;#5. Make optimized keywords an active link in e-mail correspondence&#8221;) has no impact on your web site&#8217;s search engine ranking. So if you&#8217;re a subscriber to IOMA&#8217;s <em>Law Office Management &amp; Administrative Report<\/em>, reader beware. (At least they spelled my name correctly!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you came here looking for my web site SEO tips, you&#8217;ve come to the wrong place! A law firm management newsletter incorrectly attributed content from my article Top Ten Ways To Improve Your Web Site&#8217;s Search Engine Ranking to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2006\/06\/09\/web-site-seo-tips\/\"> <span class=\"screen-reader-text\">My Web Site SEO Tips<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192,194],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":797,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/97\/revisions\/797"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}