{"id":89,"date":"2004-11-14T12:31:48","date_gmt":"2004-11-14T16:31:48","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amytest\/2004\/11\/14\/the-franchise-is-the-content\/"},"modified":"2012-05-07T15:19:07","modified_gmt":"2012-05-07T19:19:07","slug":"the-franchise-is-the-content","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2004\/11\/14\/the-franchise-is-the-content\/","title":{"rendered":"&#8220;The franchise is the content&#8221;"},"content":{"rendered":"<p><a name=\"a127\"><\/a><\/p>\n<p>Interesting <a href=\"http:\/\/journalist.org\/2004conference\/archives\/000080.php\">comments<\/a> at Online News Association Conference from Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, &#8220;it has become our entire business environment&#8230;&#8221;<\/p>\n<p>Key outtakes:<\/p>\n<p>&#8220;Content will be more important than its container &#8220;as technologies such as search, RSS and Tivo will &#8220;unlock content from any vessel we try to put it in.&#8221;<\/p>\n<p>&#8220;The franchise is not the newspaper; it&#8217;s not the broadcast; it&#8217;s not even the Web site. The franchise is the content itself.&#8221;<\/p>\n<p>&#8220;&#8230;get ready for everything to be &#8220;Googled,&#8221; &#8220;deep-linked&#8221; or &#8220;Tivo-ed.&#8221;<\/p>\n<p>Seems the <a href=\"http:\/\/www.internetnews.com\/storage\/article.php\/2239301\">NFL and IBM already know that<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting comments at Online News Association Conference from Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, &#8220;it has become our entire business environment&#8230;&#8221; Key outtakes: &#8220;Content will be more important than its &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2004\/11\/14\/the-franchise-is-the-content\/\"> <span class=\"screen-reader-text\">&#8220;The franchise is the content&#8221;<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[195,194],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-marketing","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":823,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/89\/revisions\/823"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}