{"id":75,"date":"2004-03-29T10:35:17","date_gmt":"2004-03-29T14:35:17","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amytest\/2004\/03\/29\/e-newsletters-still-welcome-in-inboxe"},"modified":"2012-05-07T15:19:08","modified_gmt":"2012-05-07T19:19:08","slug":"e-newsletters-still-welcome-in-inboxes-amid-spam","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2004\/03\/29\/e-newsletters-still-welcome-in-inboxes-amid-spam\/","title":{"rendered":"E-Newsletters Still Welcome in Inboxes Amid Spam"},"content":{"rendered":"<p><a name=\"a82\"><\/a><\/p>\n<p>Jakob Nielsen&#8217;s latest study on e-newsletters, indicates they are still the most important way to communicate with customers on the Internet. In <a href=\"http:\/\/www.useit.com\/alertbox\/20040217.html\">&#8220;Targeted Email Newsletters Show Continued Strength,&#8221;<\/a> Nielsen explains that despite the adverse spam-laden environment , e-newsletters can be very effective as long as they are <strong>informative<\/strong>, <strong>convenient<\/strong> (require only a simple click to access) and <strong>timely<\/strong>. Because only 11% of e-newsletters are read thoroughly, design and usability plays a large role in running a successful newsletter. A common complaint about e-newsletters was that they arrive too often. A welcome social advantage: they allow readers to pass along relevant information to coworkers and friends.<\/p>\n<p>For more about creating successful content-rich e-newsletters, see my article <a href=\"http:\/\/www.infoworks1.com\/e-newsletter.html\">&#8220;Got Content? Leverage Your Web Content<br \/>\nUsing E-Newsletters&#8221;<\/a> on my Infoworks! web site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob Nielsen&#8217;s latest study on e-newsletters, indicates they are still the most important way to communicate with customers on the Internet. In &#8220;Targeted Email Newsletters Show Continued Strength,&#8221; Nielsen explains that despite the adverse spam-laden environment , e-newsletters can be &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2004\/03\/29\/e-newsletters-still-welcome-in-inboxes-amid-spam\/\"> <span class=\"screen-reader-text\">E-Newsletters Still Welcome in Inboxes Amid Spam<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/75\/revisions\/837"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}