{"id":684,"date":"2011-11-22T13:32:18","date_gmt":"2011-11-22T18:32:18","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/?p=684"},"modified":"2011-11-22T13:32:18","modified_gmt":"2011-11-22T18:32:18","slug":"paul-revere-twitter","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2011\/11\/22\/paul-revere-twitter\/","title":{"rendered":"What If Paul Revere Was on Twitter?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

If you’ve read the popular book\u00a0The Tipping Point<\/em><\/a>\"\",\u00a0you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a\u00a0“connector”<\/strong>\u00a0which gave him the social capital to spread the warning of the arrival of the British Army.<\/p>\n

When alerting the patriots, he didn’t just ride down the road willy-nilly shouting, “The British are coming! The British are coming!” Rather he knew exactly which doors to knock on to alert just the right people (who were also very well connected) in order to get the word out in the fastest, most efficient manner. You could say that\u00a0Paul Revere was America’s first social networker!<\/strong><\/p>\n

As we approach the end of 2011, we may be reaching a tipping point of our own regarding the use of social media. Professional services marketers and business developers are taking these new technologies more and more seriously.<\/p>\n

The topic was very much alive and well among attendees at the\u00a0Legal Marketing Association’s annual regional conference<\/a>\u00a0in Boston this month (see previous post), where firm attorneys and marketers learned and shared techniques and success stories of integrating social media into their marketing and business development plans.<\/p>\n

Since social media are not going away<\/strong>, I am presenting some of my previous writing on the subject. I hope you’ll find some of it helpful as you consider your business plans for 2012.<\/p>\n

Worth repeating…<\/strong><\/p>\n

Social Media \u2014 A Definition<\/a><\/p>\n

Still Afraid of Social Media in 2011?<\/a><\/p>\n

The Benefits of Blogging, Explained<\/a><\/p>\n

Twitter 101: Twitter Is for Listening<\/a><\/p>\n

Making the Case for a Firm-Branded Twitter Presence<\/a><\/p>\n

Boston-area Law Firm Interest in Twitter Growing<\/a><\/p>\n

9 Things To Do AFTER You Write that Press Release<\/a><\/p>\n

Get more from your Linkedin account…<\/strong><\/p>\n

Linkedin for Lawyers: Basics, Power Tips and Caveats<\/a>
\nThis whitepaper details my top ten tips for setting up an optimized Linkedin profile with step-by-step instructions.<\/p>\n

Click here to\u00a0download<\/a>\u00a0the tips.<\/p>\n


\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve read the popular book\u00a0The Tipping Point,\u00a0you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his …<\/p>\n

What If Paul Revere Was on Twitter?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192,195,194],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing","category-marketing","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":7,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/684\/revisions\/693"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}