{"id":57,"date":"2003-09-07T11:59:22","date_gmt":"2003-09-07T15:59:22","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amytest\/2003\/09\/07\/on-the-mass-audience\/"},"modified":"2012-05-07T15:19:09","modified_gmt":"2012-05-07T19:19:09","slug":"on-the-mass-audience","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2003\/09\/07\/on-the-mass-audience\/","title":{"rendered":"On the Mass Audience&#8230;"},"content":{"rendered":"<p><a name=\"a45\"><\/a><\/p>\n<p>FCC chairman <a href=\"http:\/\/www.ojr.org\/ojr\/kramer\/1062617050.php%3Cbr%3E%3C\/a%3E\">Michael Powell&#8217;s recent interview on OJR<\/a>, where he admits he&#8217;s a wired, gadget carrying news freak who doesn&#8217;t watch the evening news, had this interesting quote that ultimately shows he favors big media:<\/p>\n<p>&#8220;&#8230; the problem in a society is not concentration and scarcity but actually abundance, fragmentation and hyper competition. There&#8217;s so much of it the audience is getting fragmented across so many different media that they&#8217;re very hard to reach and hold onto.&#8221;<\/p>\n<p>I have a couple problems with this statement. First, what&#8217;s wrong with fragmentation, which translates to more and smaller more specific audiences? A lot if you&#8217;re a big media company or a mass marketer. The &#8220;reach and hold on to&#8221; part of this statement reduces citizens to mere consumer lemmings of mass advertising pitches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FCC chairman Michael Powell&#8217;s recent interview on OJR, where he admits he&#8217;s a wired, gadget carrying news freak who doesn&#8217;t watch the evening news, had this interesting quote that ultimately shows he favors big media: &#8220;&#8230; the problem in a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2003\/09\/07\/on-the-mass-audience\/\"> <span class=\"screen-reader-text\">On the Mass Audience&#8230;<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/57\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}