{"id":285,"date":"2009-09-26T18:56:28","date_gmt":"2009-09-26T22:56:28","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/?p=285"},"modified":"2012-05-07T15:19:02","modified_gmt":"2012-05-07T19:19:02","slug":"social-media-for-attorney-marketing-recommended-reading","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2009\/09\/26\/social-media-for-attorney-marketing-recommended-reading\/","title":{"rendered":"Social Media for Attorney Marketing: Recommended Reading"},"content":{"rendered":"<p>I just gave a presentation on <strong>Introduction to Social Media for Attorney Marketing<\/strong>, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away&#8230;<\/p>\n<blockquote><p><a title=\"Social networking for lawyers\" href=\"http:\/\/www.law.com\/jsp\/lawtechnologynews\/PubArticleLTN.jsp?id=1202433958947&amp;Where_to_Focus_With_Social_Networking\" target=\"_blank\"><strong>\u2022 Where To Focus With Social Networking<\/strong><\/a><br \/>\nSeptember 22, 2009 &#8211; Excellent article just published this week that supports everything we talked about today<\/p>\n<p><a href=\"http:\/\/www.chicagolawyermagazine.com\/2009\/03\/06\/using-the-web-to-network\/\" target=\"_blank\"><strong>\u2022 Using the Web to Network, By Olivia Clarke, Chicago Lawyer<\/strong><\/a><br \/>\nMarch 6, 2009 &#8211; Good exploration of the generational approaches to social media among lawyers<\/p>\n<p><a href=\"http:\/\/www.raintoday.com\/pages\/5002_using_self_promotion_to_create_demand_for_your_services.cfm?\" target=\"_blank\"><strong>\u2022 Toot Your Own Horn: The Fine Art of Self Promotion<\/strong><\/a><br \/>\nJuly 2009 &#8211; Contains a list of the types of things that are newsworthy for attorneys and fair game for promoting via firm news items, blog posts, Linked in status line updates, twitter tweets, etc.<\/p>\n<p><a href=\"http:\/\/www.leadernetworks.com\/documents\/Networks_for_Counsel_2009.pdf\" target=\"_blank\"><strong>\u2022 Networks for Counsel 2009 Study<\/strong><\/a><br \/>\nAugust 2009 &#8211; Leader Networks conducted the second annual international study of lawyers use of social media, conducted on behalf of Martindale-Hubbell<\/p>\n<p><a href=\"http:\/\/blogs.law.harvard.edu\/amy\/2009\/03\/05\/twitter-explained\/\" target=\"_blank\"><strong>\u2022 Twitter Explained (1 funny, 1 serious)<\/strong><\/a><br \/>\nMarch 2009 &#8211; My blog post linking to a funny video from the Daily Show about Twitter and Social Media (meant for a laugh), and a more serious post from Carol Elefant: <a href=\"http:\/\/www.legalmarketingblawg.com\/2009\/02\/to-twitter-or-not-to-twitter-t.html#more\">To Twitter or Not To Twitter? That Is the Question for Lawyers<\/a>\u2026<\/p>\n<p><a href=\"http:\/\/fodorfilms.com\/socMed.htm\" target=\"_blank\"><strong>\u2022 Is Social Media a Fad?<\/strong><\/a><br \/>\nAugust 2009 &#8211; A short film with the amazing statistics that tell the social media story (despite the drama and hyperbole) in promotion of the book, <span style=\"text-decoration: underline\">Socialnomics<\/span>\u2026<\/p>\n<p>UPDATE: Can&#8217;t stop adding to this list! Here&#8217;s another good article&#8230;<\/p>\n<p><strong><a href=\"http:\/\/www.lawmarketing.com\/pages\/articles.asp?Action=Article&amp;ArticleCategoryID=13&amp;ArticleID=935\" target=\"_blank\">\u2022 Top 20 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn<\/a><\/strong><\/p>\n<p>&#8230; and more!<\/p>\n<p><strong><a href=\"http:\/\/www.law.com\/jsp\/lawtechnologynews\/PubArticleLTN.jsp?id=1202435367912&amp;Social_Networking_and_the_New_Workplace_\" target=\"_blank\">\u2022 Social Networking and the New Workplace<\/a> <\/strong>\u2013 A more in-depth look at the risks and rewards of social media at work from a lawyer&#8217;s perspective.<\/p>\n<p><strong><a href=\"http:\/\/www.law.com\/jsp\/lawtechnologynews\/social_networking.jsp\" target=\"_blank\">\u2022 Drafting Trouble-Free Social Media Policies<\/a><\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2009\/09\/26\/social-media-for-attorney-marketing-recommended-reading\/\"> <span class=\"screen-reader-text\">Social Media for Attorney Marketing: Recommended Reading<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192,194],"tags":[],"class_list":["post-285","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":22,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":726,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/285\/revisions\/726"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}