{"id":27,"date":"2003-04-23T12:48:56","date_gmt":"2003-04-23T16:48:56","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amytest\/2003\/04\/23\/intro-to-web-logs-for-law-marketing\/"},"modified":"2012-05-07T15:19:10","modified_gmt":"2012-05-07T19:19:10","slug":"intro-to-web-logs-for-law-marketing","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2003\/04\/23\/intro-to-web-logs-for-law-marketing\/","title":{"rendered":"Intro to Web Logs for Law Marketing"},"content":{"rendered":"

<\/a><\/p>\n

I wrote a short introductory piece on blogs as a new tool for legal marketing for Strategies, The Legal Marketing Journal<\/em>, a publication of the Legal Marketing Association. While the piece is not comprehensive in scope, it does provide a brief look at how blogs are being used in the legal world to disseminate information as well as “brand” individuals or firms as subject area experts. I will post the article here<\/a> and here<\/a> once it is published.<\/p>\n

Below are links and resources offered as a companion to the piece for further study.<\/p>\n

Articles:<\/strong>
\n
\nNew Kids on the Blog<\/a>
\nAn excellent general interest overview of the blog phenomenon.<\/p>\n

Blogging
\nand the Courts<\/a>
\nCovers the growing recognition and importance of blogs in
\nthe legal arena.<\/p>\n

A
\nBlog in Every Law Firm?<\/a>
\nNetworking, research, knowledge management \u2014 there\u2019s
\ngreat potential in this nifty kind of Web site.<\/p>\n

Personal
\nKnowledge Publishing and Its Uses<\/a>
\nAn excellent in-depth analysis, history and examination of
\nthe weblog phenomenon and applications in knowledge management.<\/p>\n

Weblogs\u2019
\nRole in Bringing Down Trent Lott<\/a>
\nUSC Annenberg Online Journalism Review\u2019s account of the
\nissue.<\/p>\n

Markets
\nAre Conversations<\/a>
\nA discussion of how electronic communications foster business
\nrelationships.<\/p>\n

News
\nThat Comes To You<\/a>
\nMore on syndicating blog and web content for distribution
\nto other via RSS feeds and news aggregation software. A great example of this is The Daily Whirl<\/a>, which aggregates legal headlines daily.<\/p>\n

Sample
\nblogs:<\/strong><\/p>\n

Instapundit<\/a>
\nOne of the most popular blogs at the current time.<\/p>\n

SCOTUSblog<\/a>
\nA blog of Goldstein Howe PC, a small Washington, D.C. firm specializing
\nin Supreme Court litigation that tracks recent developments.<\/p>\n

Ernie
\nthe Attorney<\/a>
\nThis pop law blog maintains a handy expanding directory to
\nother law related blogs.<\/p>\n

BeSpacific<\/a>
\nAn excellent resource on a variety of law and technology topics,
\nwith a subsection
\ndedicated exclusively to blogs<\/a> of
\ninterest.
\n
\nWeblogs
\nAt Harvard Law<\/a><\/p>\n

Access news and a full directory<\/a> of web blogs taking shape
\nat Harvard
\nhosted by the Berkman Center for Internet & Society.<\/p>\n

Yale Journal of Law and Technology<\/a>
\nSelf titled: also referred to as YJoLT.<\/p>\n

Blog
\nsearch tools:<\/strong><\/p>\n

DayPop<\/a>
\nA current events search engine that exclusively searches news
\nsites and top
\nweb logs, and ranks top news stories daily by link popularity
\namong news
\nblogs.<\/p>\n

Bloggdex<\/a>
\nSearch and track blogs via this MIT blog project.<\/p>\n

Web
\nlog development tools:<\/strong><\/p>\n

Blogger<\/a><\/p>\n

Blog
\nBuilder<\/a><\/p>\n

Moveable
\nType<\/a><\/p>\n

Radio
\nUserland<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I wrote a short introductory piece on blogs as a new tool for legal marketing for Strategies, The Legal Marketing Journal, a publication of the Legal Marketing Association. While the piece is not comprehensive in scope, it does provide a …<\/p>\n

Intro to Web Logs for Law Marketing<\/span> Read More »<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192,194],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing","category-new-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":885,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/27\/revisions\/885"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}