{"id":253,"date":"2009-08-10T10:08:38","date_gmt":"2009-08-10T14:08:38","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/?p=253"},"modified":"2012-05-07T15:19:02","modified_gmt":"2012-05-07T19:19:02","slug":"marketing-legal-services-the-free-way","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2009\/08\/10\/marketing-legal-services-the-free-way\/","title":{"rendered":"Marketing Legal Services the Free Way"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/1401322905?ie=UTF8&amp;tag=infoworks&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1401322905\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" style=\"border: 10px solid white;float: right\" src=\"http:\/\/blogs.law.harvard.edu\/amy\/files\/2009\/08\/41zeip9u-gl_sl160_.jpg\" alt=\"Free\" width=\"104\" height=\"160\" \/><\/a>The ever-thoughtful and social-media-savvy <a href=\"http:\/\/www.compliancebuilding.com\/about\/\" target=\"_blank\">Doug Cornelius<\/a> has a great blog post, <a href=\"http:\/\/www.compliancebuilding.com\/2009\/07\/30\/free-and-law-firms\/\" target=\"_blank\"><strong>Free and Law Firms<\/strong><\/a>, commenting on the book <a href=\"http:\/\/www.amazon.com\/gp\/product\/1401322905?ie=UTF8&amp;tag=infoworks&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1401322905\">Free: The Future of a Radical Price<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important;margin: 0px !important\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=infoworks&amp;l=as2&amp;o=1&amp;a=1401322905\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/> and how it applies to the marketing of legal services. The book is written by Chris Anderson, the same guy who brought us <a href=\"http:\/\/www.amazon.com\/gp\/product\/1401309666?ie=UTF8&amp;tag=infoworks&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1401309666\">Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important;margin: 0px !important\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=infoworks&amp;l=as2&amp;o=1&amp;a=1401309666\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/>, a book that neatly describes new markets as shaped by the internet. Read Doug&#8217;s post, then order the book, and then start thinking about how it might impact the business of law firms.<\/p>\n<p>Also, take a look at these links offered by Cornelius, and see how they might impact or shape how you approach, offer and sell your legal services.<a href=\"http:\/\/www.orrick.com\/practices\/corporate\/emergingCompanies\/startup\/forms_index.asp\" target=\"_blank\"><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.orrick.com\/practices\/corporate\/emergingCompanies\/startup\/forms_index.asp\" target=\"_blank\">Orrick&#8217;s free start-up forms library<\/a><\/li>\n<li><a href=\"http:\/\/www.wsgr.com\/WSGR\/Display.aspx?SectionName=practice\/termsheet.htm\" target=\"_blank\"> Wilson Sonsini&#8217;s term sheet generator<\/a><\/li>\n<\/ul>\n<p>Thanks for a <a title=\"Free and Law Firms\" href=\"http:\/\/www.compliancebuilding.com\/2009\/07\/30\/free-and-law-firms\/\" target=\"_blank\">great post<\/a> Doug. Anderson&#8217;s last book did much to shape my thinking about marketing on the web, so I&#8217;ve ordered &#8216;Free&#8217; for express delivery so I can read on my summer vacation.<\/p>\n<p>UPDATE: Since posting the above I found another post by <span class=\"author vcard\"><span class=\"fn n\">Jordan Furlong <\/span><\/span>on the same subject: <a href=\"http:\/\/www.law21.ca\/2009\/07\/30\/free-and-the-gp\/\" target=\"_blank\"><strong>Free and the GP<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2009\/08\/10\/marketing-legal-services-the-free-way\/\"> <span class=\"screen-reader-text\">Marketing Legal Services the Free Way<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,192,195],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-books","category-law-firm-marketing","category-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":22,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":728,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/253\/revisions\/728"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}