Are you pleasing your client? Asking them directly may not be the best way to get a straight answer. Rather, deepening the relationship by learning what their needs and expectations are is a better way to go. Much has been written on this topic by legal marketers, but when it comes from the mouth of GCs it’s better advice.<\/p>\n
In GC’s Pet Peeves<\/a><\/strong>, Michael C. Ross of GC California Magazine<\/em>, canvassed some current and former GCs, and comes up with these peeves that continue to bother in-house counsel:<\/p>\n Wow. Those are real basics. The article findings suggest that attorneys who think they are satisfying their clients, had better think again.<\/p>\n If outside counsel still aren’t pleasing their clients, that’s a hopeful situation for those who want to make an impression. How to accomplish it? One way, writes Ed Poll in Law Practice Today<\/em>, is client status reports. According to Poll, client communication is synonymous with client satisfaction. Read Status Symbol: Status Reports Illustrate the Collaboration that Builds Client Loyalty<\/a><\/strong> for a quick guide on how to define and structure the conversation that builds trust, loyalty and satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":" Are you pleasing your client? Asking them directly may not be the best way to get a straight answer. Rather, deepening the relationship by learning what their needs and expectations are is a better way to go. Much has been …<\/p>\n\n