{"id":163,"date":"2008-04-15T16:37:32","date_gmt":"2008-04-15T20:37:32","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/2008\/04\/15\/sales-and-marketing-lessons-from-the-nba\/"},"modified":"2012-05-07T15:19:04","modified_gmt":"2012-05-07T19:19:04","slug":"sales-and-marketing-lessons-from-the-nba","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2008\/04\/15\/sales-and-marketing-lessons-from-the-nba\/","title":{"rendered":"Sales and Marketing Lessons from the NBA?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.law.harvard.edu\/amy\/files\/2008\/04\/basketball2.jpg\" align=\"left\" height=\"174\" width=\"180\" \/>Rich Gotham, president of the <a href=\"http:\/\/www.nba.com\/celtics\/\" target=\"_blank\">Boston Celtics<\/a>, will be a keynote speaker at the Legal Sales and Service Organization&#8217;s (LSSO) <a href=\"http:\/\/www.legalsales.org\/raindance\/schedule.cfm\" target=\"_blank\">2008 RainDance Conference<\/a> in Boston, May 6-8, at the Hilton Boston Logan Airport Hotel. He will describe how a sales-driven organization has gone from &#8216;worst to first&#8217; among its professional peers.<\/p>\n<p>LSSO&#8217;s RainDance Conference is aimed at senior leaders in law firms and legal departments and features a faculty of sales and service experts help attendees develop competitive, effective sales, service and process improvement strategies and tactics. For a full conference schedule and registration information, go to <a href=\"http:\/\/www.legalsales.org\/raindance\/schedule.cfm\" target=\"_blank\">www.legalsales.org<\/a>.<\/p>\n<p>See related post: <a href=\"http:\/\/blogs.law.harvard.edu\/amy\/2008\/06\/30\/from-worst-to-first-sales-and-marketing-lessons-from-the-boston-celtics\/\">Sales and Marketing Lessons from the Boston Celtics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rich Gotham, president of the Boston Celtics, will be a keynote speaker at the Legal Sales and Service Organization&#8217;s (LSSO) 2008 RainDance Conference in Boston, May 6-8, at the Hilton Boston Logan Airport Hotel. He will describe how a sales-driven &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2008\/04\/15\/sales-and-marketing-lessons-from-the-nba\/\"> <span class=\"screen-reader-text\">Sales and Marketing Lessons from the NBA?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":757,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/163\/revisions\/757"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}