{"id":157,"date":"2008-01-11T19:51:29","date_gmt":"2008-01-11T23:51:29","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/2008\/01\/11\/more-on-law-firm-merger-name-games\/"},"modified":"2012-05-07T15:19:04","modified_gmt":"2012-05-07T19:19:04","slug":"more-on-law-firm-merger-name-games","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2008\/01\/11\/more-on-law-firm-merger-name-games\/","title":{"rendered":"More on Law Firm Merger Name Games"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.law.harvard.edu\/amy\/files\/2008\/01\/frontpage.jpg\" align=\"left\" height=\"200\" width=\"150\" \/>Lisa Van Der Pool of the <a href=\"http:\/\/boston.bizjournals.com\/boston\/\" target=\"_blank\">Boston Business Journal<\/a> adds to the discussion of law firm naming and branding with this article in the January 11-17, 2008 issue: <strong><a href=\"http:\/\/boston.bizjournals.com\/boston\/stories\/2008\/01\/14\/focus1.html\" target=\"_blank\">The legal name game<\/a><\/strong>. Says the article, &#8220;brand awareness is a top concern for any company going through a merger, but for law firms that merge, coming up with an acceptable moniker can be particularly tricky.&#8221;<\/p>\n<p>It reveals some of the thinking and ego-checking that went on behind the scenes in the naming of WilmerHale and K&amp;L Gates \u2014 two law firms using short &#8220;street&#8221; names for branding purposes, while retaining the longer, official name. The outcome is evidence that marketers are making headway in the area of traditionally difficult-to-brand and multiple name law firm entities. Witness:<\/p>\n<p><a href=\"http:\/\/www.klgates.com\">K&amp;L Gates<\/a> for Kirpatrick &amp; Lockhart Preston Gates Ellis LLP<br \/>\n<a href=\"http:\/\/www.wilmerhale.com\/\" target=\"_blank\">WilmerHale<\/a> for Wilmer Cutler Pickering Hale and Dorr LLP<\/p>\n<p>See previous posts\/articles on this topic:<\/p>\n<p><a href=\"http:\/\/www.law.com\/jsp\/llf\/PubArticleLLF.jsp?id=1186736522397\" target=\"_blank\">Name Games Loom Large in Mergers<\/a><br \/>\n<a href=\"http:\/\/blogs.law.harvard.edu\/amy\/2007\/08\/09\/lol-law-firm-names\/\">LOL! Law Firm Names<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisa Van Der Pool of the Boston Business Journal adds to the discussion of law firm naming and branding with this article in the January 11-17, 2008 issue: The legal name game. Says the article, &#8220;brand awareness is a top &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2008\/01\/11\/more-on-law-firm-merger-name-games\/\"> <span class=\"screen-reader-text\">More on Law Firm Merger Name Games<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/157\/revisions\/760"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}