{"id":138,"date":"2007-09-14T14:34:22","date_gmt":"2007-09-14T18:34:22","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/2007\/09\/14\/is-being-green-a-marketing-differentiator"},"modified":"2012-05-07T15:19:04","modified_gmt":"2012-05-07T19:19:04","slug":"is-being-green-a-marketing-differentiator-or-requirement","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2007\/09\/14\/is-being-green-a-marketing-differentiator-or-requirement\/","title":{"rendered":"Is Being Green a Marketing Differentiator or Requirement?"},"content":{"rendered":"<p>The U.S. Postal Service dedicated an entire issue of its <a href=\"https:\/\/www.delivermagazine.com\/the-magazine\/2007\/08\/\" target=\"_blank\">Deliver magazine<\/a> to environmentally friendly practices. The issue offers a <a href=\"https:\/\/www.delivermagazine.com\/columns\/2007\/09\/06\/how-green-are-you\/\" target=\"_blank\">green marketing audit<\/a> and asks the question, &#8220;Have we reached the <a href=\"https:\/\/www.delivermagazine.com\/the-magazine\/2007\/08\/16\/the-green-tipping-point\/\" target=\"_blank\">Green Tipping Point<\/a>&#8221; where eco-friendly practices have crossed over from luxury item to business staple?<\/p>\n<p>Get more <a href=\"https:\/\/www.delivermagazine.com\/the-magazine\/2007\/08\/\" target=\"_blank\">green articles<\/a> to go&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Postal Service dedicated an entire issue of its Deliver magazine to environmentally friendly practices. The issue offers a green marketing audit and asks the question, &#8220;Have we reached the Green Tipping Point&#8221; where eco-friendly practices have crossed over &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2007\/09\/14\/is-being-green-a-marketing-differentiator-or-requirement\/\"> <span class=\"screen-reader-text\">Is Being Green a Marketing Differentiator or Requirement?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/138\/revisions\/772"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}