{"id":13,"date":"2005-10-03T20:24:22","date_gmt":"2005-10-04T00:24:22","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amytest\/2005\/10\/03\/if-you-write-it-they-will-come\/"},"modified":"2012-05-07T15:19:06","modified_gmt":"2012-05-07T19:19:06","slug":"if-you-write-it-they-will-come","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2005\/10\/03\/if-you-write-it-they-will-come\/","title":{"rendered":"If you write it, they will come."},"content":{"rendered":"<p><a name=\"a162\"><\/a><\/p>\n<p>A news item in the recent issue of the AMA&#8217;s Marketing Management magazine reveals that corporations plan to increase use of outsourced professional services such as IT, marketing and legal services. The survey by <a href=\"http:\/\/www.raintoday.com\/\">RainToday.com<\/a> reveals where corporate executives expect to find professional service providers \u2014 in a nutshell:<\/p>\n<p>69% &#8211; presentation at conference\/event<br \/>\n62% &#8211; industry web site articles<br \/>\n61% &#8211; trade show exhibits<br \/>\n45% &#8211; direct mail<br \/>\n40% &#8211; webinar<br \/>\n37% &#8211; e-mail<br \/>\n32% &#8211; online ads<\/p>\n<p>What&#8217;s this mean? Speak. Write. Exhibit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A news item in the recent issue of the AMA&#8217;s Marketing Management magazine reveals that corporations plan to increase use of outsourced professional services such as IT, marketing and legal services. The survey by RainToday.com reveals where corporate executives expect &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2005\/10\/03\/if-you-write-it-they-will-come\/\"> <span class=\"screen-reader-text\">If you write it, they will come.<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/13\/revisions\/809"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}